In today’s post, I am going to tell you about 5+ Awesome Benefits of Marketing Project Management Software, so if you want to know about it, then keep reading this article. Because I am going to provide you with complete information about this, so let’s start.
Like any other project, a marketing campaign includes a timeframe, budget, data, and target audiences, a group of team members with specific tasks, and an ultimate aim. Let’s be honest, strewing your marketing data across many platforms like Excel, Google Docs, Dropbox, etc like isn’t as simple as it sounds. It becomes chaotic and can even result in project failure.
Since everything is spread all over the place, everyone in the team literally goes bonkers in order to ensure that your campaign does not collapse. This is where a powerful project management tool can help. It’s not just good at giving you a big picture; it can also help you keep track of even tiny marketing information that is easy to fall through the cracks. Now if you want, you can get information about commercial energy management here.
No matter how efficient your business work processes are, and how skilled your project management team is, having a powerful project management software solution is essential amid all the chaos to bring organization and efficiency to the table.
It’s said that there’s no right time to make a well-informed decision and understand the importance of project management. Using a feature-rich project management software can turn out to be one of the best decisions you can take for improved utilization of resources, streamlining work, and significantly improving your timely project completion and delivery rate.
Let’s take a closer look at some key benefits of using marketing project management software.
Table of Contents
What Is Marketing Project Management Software?
A marketing project management software is designed to facilitate project planning, scheduling, resource allocation, and efficient execution of marketing tasks to ensure timely (and successful) project completion and delivery.
It comes pre-installed with all of the integrations and tools you’ll need to expedite processes, plan campaigns, collaborate, and manage all of your creative assets.
The software offers a range of powerful features to businesses and project managers that enable them to have better control over various aspects of project management.
Five Key Benefits Of Using Marketing Project Management Software
1. Improved planning and scheduling
It can be difficult to stay on top of your marketing schedule when there’s no dedicated system that shows what work is supposed to be done, by whom, and when it is supposed to be finished. This is where using PM software with an inbuilt project scheduling tool can help. You can schedule your events, campaigns, tasks, and milestones in one place. Automatic reminders for recurring tasks, events, and milestones make sure that you don’t miss out on even a single aspect of your work.
For example, using a Gantt chart can help marketing project managers and teams visualize, plan, and schedule campaigns and events. The visual timeline enables project teams to set task dependencies, highlight critical paths, track progress, associate milestones, to ensure timely project completion.
2. All Tools Can be Used Under One Virtual Roof
This is probably the biggest benefit of using a powerful project management tool though you cannot expect it from every PM application available today. When you use top-rated PM software, you get a wide range of features in a centralized location. You would not need to use multiple tools to manage your projects, which can dent your organization’s budget big time. Those per-user pricing plans can hurt small teams and businesses big time.
For example, without using a specific tool for your marketing projects, you would need to use separate tools, such as employee time tracking software, task management tool, reporting, file management, and instant messaging tools. As a result, you would need to pay for them separately, which can add up to a significant amount. On the other hand, using powerful PM software with all the right features put in one place will help you save both time and money as you control your entire project from a single location.
3. Enhanced Team Collaboration
A recent survey has shown that 79% of respondents started using collaboration tools for work in 2021. This is a significant hike as compared to 44% usage in 2019.
Whether your business operates full-time from a regular office space or follows a remote work/hybrid work model, no team can achieve high levels of efficiency without seamless collaboration in the workplace. Project team members have different job responsibilities. As they’re busy performing their daily work responsibilities, some of them might miss out on recent updates. Emails can go unchecked for a long time, and communication gaps can result in delayed project completion besides creating misunderstandings among team members.
This is where using a good PM tool can help. For example, PM software with communication features like Group chat, Online Discussions, Real-time Updates, Announcements, etc, can enable both in-office and widely distributed team members to share and exchange important work-related information within minutes. Insights like task statuses and project timelines can be accessed in a simple way, and a simple click is all you need to send the right information to the right people.
4. Easy Project Tracking
Many marketing strategies campaigns and projects fail due to a lack of timely project tracking. Using PM software will help businesses and project manners with easy and efficient tracking of each and every project your team is working on, and that too without needing to resort to micromanagement. How does a project management application help with cinch project tracking? Read on to know more about it.
For example, once you’ve created a project schedule and laid down a budget, you can track the current status of tasks through Kanban boards, Gantt charts, and Tableview. You can know who is working on what, which tasks are in-progress, completed, or are yet to be started. Similarly, employees can provide real-time updates of their tasks, so you can know what is finished and what is pending.
5. Enhanced Customer Satisfaction
The ultimate object of marketing is to generate leads and make way for conversions. Any business strives for happy customers who turn into loyal customers as well as handy word-of-mouth promoters. Now, the only way to achieve enhanced customer satisfaction is by completing and delivering projects on time, within the set budget, and as per the quality standards expected by them. Nothing delights customers more.
A smart project management tool offers a suite of features to enable project managers and team members to execute set plans effectively. Project teams can improve their deliverability and success rates. PM software allows project-centric teams to simultaneously meet three constraints – scope, quality, and budget.
To Sum It Up!
As is evident from the benefits listed above, using powerful marketing project management software saves businesses two of the most critical components – time and money. The tool will help you streamline workflows and collaborate better to ensure successful project completion.
However, don’t just choose any PM tool. Choose the one that offers a list of features that meet your project management needs, at a reasonable price. In other words, choose a PM software that offers more value for the money you invest in it.
About the author of this article:)
Nandini Sharma is the Assistant Marketing Manager at ProofHub – an all-in-one project management software loved by thousands of teams and businesses across the globe. Nandini brings close to a decade of experience in the field and has successfully executed a number of brand-building and marketing campaigns throughout her career.
A specialist in the field of marketing, Nandini is well-versed with technical know-how, and always stays on top of the latest trends in the digital world. You will find her constantly putting marketing strategies into motion with perfection. Over the years, she has triumphantly created a wide base audience on a number of popular online platforms. When she is not busy penning down out-of-the-box marketing ideas, she can be found channeling her creativity into art and craft activities.
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