In this article, I am going to tell you 20+ Marketers Share Marketing Strategies for Small Businesses. so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
With the rise of the internet and digital media, and changes in consumer behavior and trends, making a marketing plan for your business has become a big challenge. A good marketing strategy can help any business to grow exponentially. While a poor marketing strategy can result in losses, less customer loyalty, and less reputation.
Today’s article focuses on the same,i.e, “Marketing Strategies for Small Businesses” The articles entail each bit of information necessary for you to know.
Let’s get started!
Table of Contents
20+ Marketers Share Marketing Strategies for Small Businesses!
So, we have asked 20 Expert Marketers to share their favorite Marketing Strategies for Small Businesses.
1. Iryna Marchuk (airSlate)
One of the ways to make marketing efforts successful for small businesses is by relying on data analytics.
Data analysis can help small businesses understand the best way to promote their products, engage with clients, and manage finances. Not only can it provide actionable insights into user behavior, but it can also allow for reducing costs, driving revenue, and providing a one-of-a-kind customer experience that makes people stay.
2. Luca Ramassa (LeadsBridge)
In my opinion, the most important tactic is the automation of marketing processes.
Running a small business involves a large number of moving parts. If you spend hours and hours manually moving information and performing repetitive tasks, you are not alone, but there is an easier way.
You probably did not build a business to spend every minute of every day performing mundane and repetitive tasks. This takes up a lot of time and prevents you from doing the most critical activities that move you forward.
If you are still wondering, “Do I need marketing automation?” consider this.
Marketing automation for small businesses can:
- Increase productivity by allowing you to focus on activities you enjoy and that improve your business;
- Generate more revenue by streamlining processes and making them more easily scalable;
- Improve customer retention through automated communications that keep the relationship alive;
- Track and measure your efforts to know what works and doesn’t.
3. Ovi Negrean (SocialBee)
Small businesses usually struggle with reaching their target audience meanwhile dispensing as few resources as possible. The marketing strategies that businesses put into practice should reflect this hassle.
For this reason, my favorite marketing Strategies for small businesses are referral programs, content curation, and social proof.
Referral programs are great for small businesses because they create long-term effects, such as increasing word-of-mouth and attracting well-targeted leads.
This tactic’s efficiency lies in the fact that you incentivize your customers to recommend you to people that trust them and have similar interests.
Consistent and quality content are the foundation of authority building. However, creating content with regularity can become a burden for small businesses that usually have small marketing teams.
In this case, curating content allows you to share expertise with your audience without having to write the content.
Small businesses need to gain the trust of their audiences, and social proof is a free-of-charge marketing tactic that helps with trustworthiness.
Instead of praising your products and services, allow testimonials from existing customers to prove that your business offers value.
4. Skirmantas Venckus (Sender.net – Omnichannel Platform)
Email Marketing
As a small business owner, where you invest your marketing dollars is crucial.
You understand how important it is to attract new customers and retain your existing clients. Still, you can’t afford to invest resources or time into something that won’t deliver the results you expect.
That’s why email marketing is so vital for small business owners. It has an impressive ROI of $36 for every $1 spent and is almost 40 times more effective than Twitter and Facebook combined in helping you acquire new customers.
But ROI isn’t the only reason why email marketing is worthwhile. Email marketing is essential since it allows small businesses to reach customers in a place they visit almost every day — their inbox.
5. Nidhi Agrawal (LeadSquared)
Marketers often wonder how to calculate ROI from their content marketing efforts. While some may look at the conversion numbers directly, there are several other ways in which content marketing pays off.
Remarketing is one of them.
The idea is simple. Create SEO-friendly, educational content which brings people to your website. Now, they may not be in the mood to buy when they’re just researching something. But retargeting them through Google, Facebook, and LinkedIn Ads after a set period of time acts as a gentle nudge to get them to buy your product/services. And since, by now, people who see your retargeting ads are familiar with your brand, the chances of conversion increase realistically.
6. Corina Leslie (ZeroBounce)
Small business owners may feel like they’re at a disadvantage. There’s so much competition online, so how can you become the go-to product in your niche? The key is to start right there – in your niche space – with advertising and PR campaigns targeting your ideal customer.
At ZeroBounce, we use a variety of marketing strategies to reach our prospects across all touchpoints. As a PR professional, my favorite tactic is to earn relevant and targeted media placements.
I began by pitching the writers that were covering our niche service and showing them how our offering was different. Once I felt confident that I could move on to the higher tier, I started reaching out to larger outlets.
While getting your small business in the national press can be challenging, remember that journalists always want to hear a good story. So think of ways to place your business into a broader context and find connections to what’s happening in your space – and in the world.
Also, don’t underestimate the stories your team can tell: how can you highlight them for the media? Chances are your executives have things to say that would help other business owners. Dig deeper and capture these stories and insights, then reach out to the right writers. You’ll create opportunities, become a good source and start getting featured consistently.
Corina Leslie, PR Manager at ZeroBounce
7. Dorota Lysienia (LiveCareer)
Tactic: Create buyer personas
As a small business, you usually have fewer customers than big companies. Many people might see it as a con, but it can be an opportunity for your business to gain a competitive edge over your competitors.
When you have fewer customers, you can use more personalized marketing approaches that can help you build meaningful relationships with your audience. It’s a good idea to segment your customers into specific groups and adapt your marketing strategy to their needs and preferences.
You can create buyer personas and define how you want to communicate with them. For example, in your content or social media posts, you will use a different communication style when addressing generation Z and a different one when reaching out to mothers with newly born babies.
The key lies in opening a dialogue with your various customer groups and discovering their needs and wants. To do that, you have to create an open feedback culture in your organization and value any input from your customers and stakeholders.
8. Catalina Grigoriev (Planable)
One of my favorite strategies, other than Strategies, is being present on Google Business Profile (formerly known as Google My Business). Specifically, as a local small business, you have a significant advantage when it comes to search engine optimization because of proximity.
Unlike big corporations and e-commerce giants, who compete over the first page of Google, local small businesses have the home-field advantage. This means you as a small business can focus on what’s truly important – attracting customers from around the block.
My favorite part of creating a Google Business Profile is creating content. Being consistent and present makes you be seen by potential customers. Posting regular updates like menu changes, special events, and working hours, makes them stay engaged and informed. And having a tool to help you schedule these posts makes everything a lot easier.
9. Anurag Kumar (Clearout)
Cold email outreach is when you send an email to a potential customer that doesn’t know you or your business.
The goal of a cold email isn’t to make a direct sale but to build a relationship with strangers into business partners or clients. A company that develops a valuable product or service but does not have enough clients will need to get its name in front of potential buyers by promoting its brand. And cold outreach is the best way to do this.
Three basic important steps you must follow are:
- Building a high-quality email list – You can scrape the emails manually or use a reliable email finder tool to build your email list.
- Creating an email template – A template is a generic representation of how you would approach others about your business. But the element of personalization is a very important aspect too.
- A/B Testing – When it comes to cold email outreach, the importance of A/B testing cannot be overstated. It tells you which email and which elements would bring in a better response.
Now that we understand the essentials of cold email outreach, you must ensure that you write perfect cold emails.
Read more:
10. Vishnu Goyal (ZeroAdo)
Be aware of what your customers are searching for and optimize your website for it —- Do keep in mind the power of search to get more customers and revenue for your small business. Unfortunately, most SMB owners ignore the importance of search engine optimization in the initial stages of digital marketing.
SEO is often an afterthought after the website and other digital marketing assets are ready. Optimizing your business website for what your audience is searching for should be on your marketing to-do list right from the start. The best part about SEO for small businesses is that organic search is still one of the most cost-effective modes of digital marketing and empowers small businesses to do powerful marketing with a limited budget.
Unlike advertisements, content created for SEO doesn’t require thousands of dollars, and once you invest in SEO content, it keeps generating traffic, leads, and sales for a very long time. So, be aware of what your customers are searching for on the internet and optimize your website for those queries. By making search optimization a crucial part of your marketing from day one, you will be much ahead in the game compared to other players in the market.
11. Nebojsa Rakic (Get Results Link Building)
One of my favorite strategies that small business owners can do to promote their business is publishing detailed case studies of the things they have worked on.
Showcasing the starting point of their project, the process that was done (from start to finish), and most importantly, the results that were achieved once the project was done, is one of the best ways to help your potential clients show why your services are reliable and what results they can bring. A case study should be as detailed as possible, with examples that your potential clients can easily check.
12. Helga Moreno (andcards)
One of the most important things to remember is to focus on your customers and what they want. Try to think about ways you can meet their needs and exceed their expectations.
- Start by creating a strong branding strategy. This will help you to stand out from the competition and communicate your unique value proposition to potential customers.
- Make sure your website is well-designed and user-friendly. This will help you attract more visitors and convert them into customers.
- Use social media to connect with potential customers and build relationships with them. This can help you generate leads and sales through word-of-mouth marketing.
- Conduct online search engine optimization (SEO) campaigns to improve your website’s ranking in search engine results pages (SERPs).
Whatever strategies you choose, make sure you track your results so you can see what’s working and what’s not. Continuous optimization is essential for success in today’s competitive marketplace.
13. Maria Shelaieva (SpdLoad)
As there are lots of small businesses, that are tending to grow, my favorite technic is about expanding the client base.
One of the main driving forces in getting new customers is delighted already gained customers. Building a powerful loyal customer base is the key to moving further. It is easier for small businesses to monitor the performance of any changes in the strategy, as they have fewer clients and it’s easier to do in-depth research for every case.
So my favorite marketing strategy for small businesses is focusing on converting usual clients into loyal customers. On average it costs five times more to acquire a new customer than close an existing one. This means you shouldn’t stop marketing once they’ve made a purchase. It will bring you more profit and also new customers by word of mouth phenomenon.
Also, small businesses are appreciated by customers because of their aesthetics, and when your business has a loyal customer base, there are fewer chances that you will go away from your first purpose, and this way the business will be as special as it was from the beginning. The more special your business is, the more customers it will attract.
To sum up, while growing your website, don’t focus only on engaging new customers, it’s as much important and profitable to keep usual customers as your loyal customer.
14. Oliver Stasinszky (LiveAgent)
Marketing strategies differ based on what kind of business they work best for, how much money you’ve got available, and whether you’re planning to grow rapidly or gradually.
Many small business owners fall into the trap of thinking they don’t need any kind of marketing plan. However, if you want to be successful, you need to use at least one form of marketing, such as search engine optimization, email marketing, social media marketing, or referral marketing. A marketing plan is basically a roadmap that helps you define what you are trying to achieve, what direction you want to take, and who you want to partner with to achieve those goals. If you don’t have a clear idea about what you’re doing, then you’re going to waste a lot of time trying to figure out how to market your product or services.
Startups often try to launch a new service without having a solid understanding of how it may affect current customers, which causes them to lose money. As the number one priority should be customer service when running a small business, the best marketing strategies involve helping customers solve their problems and providing them with the information they need. This means that marketers need to understand who they’re talking to, what motivates and influences them, how they communicate, and what makes them tick. The best way to do this is through email, phone calls, chat sessions, social media, and other forms of communication.
15. Tenny Jesse (Pearl Lemon Group)
Small businesses often operate in limited locations, and this geographical limitation may very well be leveraged to advantage in promoting themselves, particularly using organic marketing strategies.
Local SEO is one such marketing approach that small businesses may use to enhance footfall by dominating digital presence for local searches. Small companies can significantly improve their SERP visibility for any searches relevant to their business in a given location by utilizing Local SEO and increasing their chances of reaching their target audience organically. Local SEO is one of my favorite marketing Strategies for small businesses since the competition to rank small businesses organically is less competitive comparatively, the rewards are comparatively immediate, and their long-term economic viability.
16. Uwe Dreissigacker (InvoiceBerry)
The single most significant return on investment in marketing seems to be excellent customer experience and support.
There are so many large corporations that invest millions in marketing, branding, and product development, but when you contact their customer support they rather let you talk to a chatbot, hold a phone line and offer a sterile and non-human experience. Small business owners will never be able to compete on marketing spent, but they can compete on a better customer experience. Responding to customer queries in a timely manner and instructing your representatives to talk like humans rather than robots goes a long way. Ideally, it will help the customer to leave the conversation with a smile, and they might even recommend your business to their friends and colleagues.
17. Brooks Manley (Brooks Manley Marketing, LLC)
My favorite marketing tactic for small business owners is a strategic partnership. It’s one of the best ways to get your feet off the ground and create a steady flow of leads and customers in the early days.
Many small businesses just don’t have the budget yet for an extensive SEO or advertising campaign. Even if they do, it could be months before they see consistent results. Strategic partnerships can bring business in the interim. I recommend clients find other businesses serving the same audience with different solutions or services.
Become referral partners and offer referral commissions when they refer leads who become sales. You can even consider offering discount coupons for one another’s services. Once you have a steady flow of revenue, then you can feel better about investing big money into digital marketing campaigns.
18. Tufan Erdogan (Jotform)
One of my favorite marketing Strategies is getting to know your customers better and engaging with them frequently. I believe that maintaining good relationships with your existing customers is just as important to gain new customers. By maintaining good relationships with your customers, you can build trust in your company and create a professional and trustable image for your business.
When it comes to creating strong connections with your customers, it is important to give attention to their needs and collect feedback from them. You can survey your customers by using a customer satisfaction survey and ask for their feedback in order to improve your customer service and client satisfaction. Listening to your customers and prioritizing their needs will make way for word-of-mouth marketing, and as a result, you might gain new customers just by maintaining your good relationship with the existing customers.
19. Megan Mosley (Referral Rock)
Word of mouth is one of the best marketing Strategies out there. Things like referral marketing, affiliate marketing, or even just sharing customer reviews and feedback are very organic ways to market your business. You can reach a broader audience and it can often be cheaper than other marketing venues. People just seem to respond to personal experiences and recommendations much more than traditional advertisements or marketing campaigns.
If you think about recent years, products and brands seem to go viral on platforms like Instagram or TikTok because a trusted (maybe even idolized) influencer (or friend) recommends them or is seen with/using/wearing/etc something specific in their content. Couple that with customer referrals, and you have a well-oiled word-of-mouth business. Leads that come from these channels of word of mouth seem to produce better customers in the long run too, i.e. repeat customers, and higher-spending customers.
20. Hiba Amin (TestBox)
My favorite small tactic is to lean on subject matter experts when producing content, whether it’s asking them to produce full pieces or submitting quotes (like we’re doing now). Not only will this add credibility to your brand, but also gives you a wider distribution network when you start to promote that content!
As we continue to talk about innovative and effective marketing strategies, let’s end with a look at how useful an automation tool can be in improving customer experience. In the fast-paced digital world, where email inboxes are often cluttered, SMS offers a direct line to customers.
The Atomic SMS Sender leverages this advantage, ensuring that your marketing messages are not only sent but also seen and read by your audience. This immediacy and higher open rate of SMS can significantly enhance customer engagement and response rates, making it an invaluable tool in the arsenal of small business marketing strategies.
In essence, Atomic SMS Sender empowers small businesses to conduct expansive and impactful marketing campaigns without overstretching their budgets. It’s an essential tool for businesses looking to make a significant impact in a crowded digital landscape.
Read also:)
- What is Sponsorship Marketing: A-to-Z Guide for Beginners!
- What is Digital Marketing and How it Works: The Beginner’s Guide!
- 15+ Best Affiliate Marketing Tools for Beginners (Free & Paid)
So hope you liked this article on 20+ Marketers Share Marketing Strategies for Small Businesses. And if you still have any questions or suggestions related to this, then you can tell us in the comment box below. And thank you so much for reading this article.