SEO And SEM Search Engine Optimization & Search Engine Marketing?
First of all, let me tell you that SEO Or SEM means search engine optimization and search engine marketing, it is different. Many times people consider them to be the same.
So, if you also do not consider SEO Or SEM as one, today we are going to tell you about What Is SEO and What is this SEM. what is this? What happens to them And how do they work. If you want to know, then keep reading this post today.
So quickly we get to know about Search Engine Optimization & Search Engine Marketing.
What Is Search Engine Optimization (SEO)?
Guys, The world of, Digital marketing and internet depends on the word “SEO” of these three words. Very large companies that sell their product and services online. She spends her millions on just SEO. But if it happens once, it lasts longer.
If you too have heard its name repeatedly or seen it written somewhere or you are new in internet and digital marketing, then you get to hear this word again and again. Today I am going to tell you about it in very simple words. If you read this post carefully, then you will easily know about SEO.
SEO has a full form of search engine optimization. Which is directly related to the search engine. SEO In a way, there are rules to bring your website to the top in the search engine so that traffic can increase on our website. If you follow these rules, then your website appears on the first page in the search engine.
And after doing SEO, your website and page look like this on Google and other search engines.
Bringing the website to the first page is important because most people prefer to visit the website that comes on the first page and for this we have to follow Seo.
Any company or person makes his website so that he can sell his service and product, but if traffic does not visit his website, then how will he sell his product. So we have to do search engine optimization to get our website to the first page. Which has increased traffic on our website.
And Guys, online earning increases due to an increase in traffic on websites. Also, the value of the website increases in the search engine, which increases the ranking of the website.
For example – Search engine optimization is exactly like traffic rules. For example, to run the traffic smoothly, we need a roadmap so that people do not face any problem and they can quickly reach their target by choosing their right path.
Similarly, Seo is also a search engine Traffic Rules. So that when searching anything, it gets the right information quickly. For this, there is a roadmap of a search engine called SEO (Search engine optimization).
Both Seo and traffic rules work for people. So that our journey is good. Like if you search for “what is SEO” but the result that comes is about something else, then you have to search again and again which means that your journey and user experience is poor.
That’s why the Google search engine uses Seo factor to increase its user experience so that it can give information fastly and correctly to their user.
Or Every search engine has its own SEO factor. In today’s time, Google is the largest search engine which is the most used in the whole world. Google works on about 200 Seo factor.
If you want to understand Seo in one line, then you should know that google likes the same content that the user likes to read. Whose content automatically goes to the first page. And if you do not like, then it slowly goes down. This is the most important factor in Google SEO.
And by changing Google algorithms to SEO algorithms, search engines have been made smarter. Which of the whole depends on these two categories of SEO.
What Is On-Page SEO?
On-Page SEO means any website and web page you want to rank in Google, you have to make it according to Google’s terms and conditions. Or to optimize. If you do this, then this is on page automation.
This is the main factor for doing On-Page SEO of any website, post, etc. Which you should take care of.
- The post title should contain keywords.
- Use keywords in post permalink, Meta tag, First Or Last paragraph, Alt tag & Post-heading.
- Making important or target keywords bold, highlight, underline, italic.
- Add internal and external links
- Remove stop, extra words from permalinks.
- Adding multi-media images videos to Post.
- Writing a post content longer than 300 words.
- Optimizing Post Images
- Post me all type of keywords to use.
- Fasting website page loading time.
- Post title me using 35 to 65 words.
- Using the maximum of 160 characters in the post meta tag.
- Do not repeat H2, H3, H4, or H5 ko again and again.
- Do not repeat the target keyword ko more than 1.5%.
- Writing from reader to post share in the last of the posts.
- Meaning to solve mistakes in the post.
What Is Of-Page SEO?
As we have just learned about On-Page SEO. But now let us know about Pay-Page SEO. This is a major feature of Of Page SEO.
- Sharing on social media
- Marketing the blocks
- Form marketing
- Submitting sitemaps on search engines.
- Directory submission
- Do social bookmarking
- Link building
- Photo sharing
- Do video marketing
- Taking business reviews
- Creating Local Listing
- Guest Posting
What Is Search Engine Marketing (SEM)?
Guys I just mentioned about SEO above, but now I will tell you about SEM? The full form of SEM is Search Engine Marketing. We call it SEM. When a company and person needs more traffic and Sells etc. So when he does socially advertisement online by resorting to any platform, then it is called SEM.
And after doing SEM, your ads look like this on Google Search Engine or selected platform.
What Ad can be in SEM?
Hey, Just like I said above, the results shown in Ad in Search Engine are called SEM, so I am telling you in some of its Ad.
- PPC- Pay Per Click
- PPC- Pay Per Call
- CPC- Cost Per Click
- CPM (cost-per-thousand impressions)
- Paid Search Advertising Etc.
Who is SEM for?
And not everyone can use SEM [Search Engine Marketing] because they are Paid, you can take traffic by paying money from it. If you have an online business and you want to promote it soon, then with the help of this you can promote it quickly. You must have noticed in your Google Search Engine that while searching for something, there is a different type of Ad Show at the top, which is the top which neither Show nor click quickly in it.
Some About SEM?
As you know, the most popular Paid Search Platform right now is Google Adword, which is a service of Google itself. Search Marketers use Adword only to show their Ad in Search Engine. Adword Ads not only appears in Google Search Engine but also in Search Engine like Bing and Yahoo. In this, you will also get the option of PPC Advertising, by which you can reduce Paid Traffic.
And let me tell you, in today’s time 75% of Online Marketers use SEM only to promote their business. Every Blogger can use it but Adsense user cannot use it because Adsense Paid Traffic does not allow.
So, Guys, if you also have any question and suggestion, then you can tell us the comment below. And if you want to know about us, then you must watch this video.