If you are a copywriter, then I am going to tell you about 8 SMS Marketing Strategy for Copywriter, so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
As you all know, SMS marketing is still relevant, the main task is to make it effective. With it, you can increase the reach of the audience, which means increased sales. Most large companies find SMS marketing to be more persuasive. the percentage of response to text messages is an order of magnitude higher than in other channels.
According to statistics, in 2021 the number of mobile subscribers has grown to a maximum figure of 8.6 billion users. Each of them uses their device almost daily and can become your client. Use this chance! Let’s learn about 8 proven copywriting techniques to engage your audience with just 160 compelling characters.
So let’s get complete information about 8 SMS Marketing Strategy for Copywriter without wasting any time, come on.
Table of Contents
8 SMS Marketing Strategy for Copywriter:
1. Brevity
SMS marketing is often not suitable for marketing strategies used for other channels. The message should be stated briefly and clearly to convey the very essence to the user. You can’t write a lot of text when the limit is only 160 characters. If it is exceeded, part of the message will be lost and will not reach the user.
But this is not the only thing that should stop before writing large volumes. Although the response to text messages is the fastest, users are not ready to spend a lot of time reading. They are willing to take just a few seconds for an SMS from you – be concise.
If you want to add a URL, use the URL shortener tool, otherwise, its length may exceed the allowed SMS size. Also, minimize the number of emojis. Due to the lack of support for GMS-7, which encodes text messages, they will reduce the number of valid characters from 160 to 80.
2. Sender name
Although this is obvious, many make a mistake and do not write to whom the message was sent. Even if you make a convincing offer to the client, he will not be able to use it if you remain incognito. Be sure to write “who you are” and double-check yourself before sending each SMS.
3. Personalization
Be sure to use personalization in your messages. Most importantly, get to know your audience well. Always make relevant offers to each customer, and address them by name whenever possible.
4. The element of urgency
“Only today and only now, and of course only for you, the offer is valid for exactly 12 hours!” Such turnover perfectly stimulates the client for meaningful or spontaneous purchases. That is why the method has found its application in many marketing strategies. Use it infrequently so as not to frighten off customers.
If your goal is to increase your reach through a subscription, the element of urgency will also work great.
5. Exclusive
Sometimes use exclusive offers: discounts, coupons, purchase rewards, promotions, pre-sales, etc. This also motivates customers to buy. Send the most profitable exclusives to your loyal customers to maintain their trust.
Users like to participate in contests and sweepstakes. Especially if the conditions state that each participant will receive a prize. Even if it is a five percent discount, you will increase their loyalty. The winners will still have to give something more, but it will pay off, because. you will increase the trust limit and interest in the brand.
The longer you are on the market, the more opportunities you have for exclusivity. But if you’re just starting and don’t have a budget, the easiest way is to offer a small discount or another small prize to the first 100 subscribers.
6. Literacy
Even in 160 characters, you can make a lot of mistakes, which will lead to a negative customer experience. Re-read messages each time before sending. If you are not good at grammar, entrust the task to professional writers or online content writing services such as Essay Writer Pro.
7. Call to action
The entire message can become a call to action, due to character limits. This is not a problem, but you should not send such messages all the time, add them to your strategy and use them every 3-5 mailings. Build the call clearly and clearly so that the user immediately understands what you are asking him. And Call to action is the most important strategy in SMS Marketing Strategy. which you should use.
8. Optimal dispatch time
In addition to copyright, there is another important trick – sending SMS messages should always be done at the right time. Consider the time zone so as not to disturb the person during sleep.
According to research, there is an optimal send time for each type of message. For example, restaurants and food deliveries should send out emails every day of the week from 3 pm to 5 pm when people are thinking about what to eat with their families in the evening. Retailers should send messages on weekends and at the end of the month when customers get paid. Service representatives need to remind clients about the meeting immediately after the appointment and 24 hours before the meeting.
But these data are advisory. The longer you are in the market, the better you know your business and you can independently track the effective time of SMS mailings.
Conclusion:)
We’ve broken down 8 proven copywriting techniques to make your SMS marketing more effective. Use each of them in your practice, analyze their relevance for your niche and build strong relationships with your customers.
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