If your website is of old age, then I am going to tell you about The Ultimate Guide To Website Redesign, so if you want to know about it, then keep reading this article. Because I am going to provide you with complete information about this, so let’s start.
As you all know, in today’s time everyone has their own website and their own business website. But in such a situation, sometimes it happens that we do not update our website for many years. Or else we can’t update it.
And like you don’t need to be told. In today’s market, new website designs, algorithms, technologies, and frameworks are being launched and updated every day. But due to our website being old, our website is not able to generate more leads either. or can’t load
That’s why I thought why not you should be provided complete information about Guide To Website Redesign, that why you should do Website Redesign. What are the benefits you will get from this, and let us know about others, etc?
Table of Contents
Introduction Website Redesign
Many brands look to redesign their websites in the hope of improving performance, generating more traffic, or powering their sales and revenues. Others might simply want to opt for a redesign because the older website became dated in terms of design and tech.
Redesigning a business website can give it a fresh lease of life and guarantee all the success you are looking for. Or, it can go on for months, drain you financially, and translate into a total fall. This means that when it comes to website redesign, you need to be well-prepared.
If you are reading this article, you are wondering about how to go about your business website redesign project. Congratulations, you have landed on a resource that will be able to help you plan your website design project in the best manner possible.
Specifically, we hope to cover the following-
- Meaning and Definition of a website redesign
- Understand the importance of a website redesign project
- Benefits that you can expect post the completion of the redesign
- Questions you should be asking yourself before a website redesign
- Challenges that you are likely to experience when you go for a website redesign
What is Website Redesign?
In simple words, a website redesign refers to the process of changing the design, fonts, content, imagery, color schemes, and sections of an existing website. It can also mean updating or modifying the existing content (for SEO) on the website. In addition to the design changes, a website redesign can also result in changes in the back-end.
In other words, it can mean a movement from a shared to a dedicated server, better hosting solutions, the addition of secure firewalls, and the integration of functionalities. Businesses opt for website redesign when they start experiencing more traffic. Since the existing web infrastructure or architecture is unable to support the same, a redesign is carried out.
If experts from leading Website Redesign Services are to be believed, the normal lifespan of any business website should be between 1.5 to 2.5 years. This is mainly because within this time period, design changes evolve, as well as the latest tech advancements start emerging.
Importance of Website Redesign for Your Business
Business owners need to understand that consumer tastes, preferences, and expectations are changing every single day! This means that as a business, your digital platforms need to stay relevant in terms of what consumers are looking for.
For example, ask yourself the following questions and try to evaluate your existing website-
- Does your website design feel cutting-edge in terms of appealing to your target audiences?
- Is the content able to help you get the most from your SEO efforts or do you need to update it?
- Have you compared the website’s loading speed to some leading competitors in your niche?
- Is your brand’s Instagram reflected on your website’s home page to allow for cross-traffic flow between search and social?
- Do you think your blog section is enough in terms of establishing your brand as an authority in your industry niche?
- Will you be able to run high-performance landing page campaigns on the website as it is right now?
Evaluate your answers honestly after speaking to the heads of your marketing, social media, and branding teams.
A website redesign project has the potential to be a game-changer for businesses looking to get the best returns from their online engagements. It can help build brand credibility, attract more traffic, reduce bounce rates, improve SEO metrics and allow the business to climb higher on the SERPs.
5+ Benefits of Website Redesign
In this section, we are going to look at five significant benefits of opting for a website redesign for your business-
1. Improve the perception of the brand in front of its customers-
A website is the face of the brand in front of the consumers. Opting for a positive change always goes down well with customers. They start feeling that the brand is active and is enthusiastic about addressing feedback. Yes, many website redesign projects use customer feedback as their foundation. Brand perception is connected with consumer trust strongly.
2. Making the website more search-friendly for SEO strategies-
There is no doubt that SEO can help a brand reap benefits in terms of metrics, traffic, and SERPs. In most instances, SEO agencies find out that the UI and UX experiences of the website are not in tune with search engine success. To reduce bounce rates, boost engagement timings, and provide better user movement, a website redesign is suggested by SEOs.
3. Create better sales funnel to boost conversions and targeting-
This is an important one. Marketing experts usually step in and try to optimize the flow on the website. They also look at the CTAs and catch customers at different stages of the buyer’s journey. A redesign might be able to remove complicated and lengthy forms or poor and confusing checkout processes. This can be especially important for eCommerce websites.
4. Helps the content become a hero leading the website-
Businesses have realized that content marketing can be a major asset that can help power online success and performance. This means that if you want to make your content stand out, or build your website as a great authoritative resource, you need to go for a redesign exercise. The more you are able to tweak the content to suit customer preferences, the better you make the UX.
5. Keep in touch with the latest technologies, software, and tools-
Online technologies are evolving at breakneck speeds. Every other day, there is a better and more secure firewall that can provide better protection against cyberattacks. You also have better and faster Content Management Systems (CMS) that can give a boost to your website. A redesign can integrate the latest tech advancements to help improve site performance.
Apart from the above five benefits, a website redesign could also be used to better site security, improve functionality and integrate added features. In other words, there is no limit or ceiling to what you can hope to achieve from a successful website redesign project.
Setting Expectations and Asking the Right Questions from Website Redesign
Going ahead on a website redesign might be one of the most important decisions you will be taking on behalf of the brand. This is why you need to be absolutely sure and confident about going ahead.
In this section, we are going to list down important questions you need to ask yourself before going ahead with a website redesign-
- What are you hoping to achieve from the redesign?
This means identifying areas that you want to turn around. Do you want more sales and conversions, or do you want to boost the security of the website? This is important since it will define the future course of action and align it with your expectations.
- How long is the website redesign going to take?
No business can afford to wait for months to complete the redesign. If you are working with an agency, you need to ask them for a definite timeline. If you have your own in-house team, you need to make them understand the importance of work completion.
- Is it going to cost you a lot of money to complete the redesign?
There is no concrete way to measure this. This is because some website redesign projects are such major overhauls that they end up costing more than the initial cost of the website. However, you need to be sure that future costs and quotations do not end up changing.
If you are not asking the above three questions before the redesign project starts, there is an increasing risk of the same not going according to plan. You need to be sure about every aspect of the website redesign project from start to completion.
Challenges that Businesses will encounter in Website Redesign
In this final section, we are going to mention five major challenges that as a decision-maker, you are likely to experience before and during the website redesign-
- Firstly, the first challenge is hiring the right design agency to execute the project for you. If you have an in-house team of designers and developers, you have a different set of challenges to contend with. Make sure that you are doing your research on the design firms, taking price quotations, and requesting pitches that are comprehensive in terms of the inputs.
- Secondly, you are likely to face internal opposition in terms of spending so much money on the website redesign. There are always some that are not too familiar with the online performance and would have a strong opinion. You might hear things like ‘but we already have a website’, or, ‘what is wrong with the existing one’? This will mostly come from the offline teams.
- Thirdly, sticking to timelines often ends up becoming a major challenge. In fact, there is no end to how long a website redesign project will stretch. No matter how conscious you are, you are going to miss a few deadlines. Make sure that you are sticking to a project schedule right from the very start. Have a project manager monitor the redesign like a hawk!
Conclusion!
Redesigning a website is a lot of exhausting work. You will have to make several calls, each more important than the last one. By following the points in the resource, you will be able to make an informed decision. Please understand that a website is all about fulfilling the expectations of the customers. If your brand is not doing the same, the customer will not think twice before shifting to your competitor that is satisfying their expectations. If you have any more questions that you would like us to address on the topic, please let us know in the comments section below.
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So I hope you liked this article of ours, The Ultimate Guide To Website Redesign. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you very much for reading this article.