Are you an email marketer, so I can tell you What is a follow up email? And how to use it I will tell you about it, so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
As you all know, A follow-up email is the process of sending a second email to a potential customer after they have opened your first email.
A follow-up email is a common practice in online marketing. It helps to increase the chances of getting sales and conversions by reminding prospects about your product or service.
It can also be used as an opportunity to clarify any questions you may have answered in the previous email as well as ask for feedback and reviews from customers.
So let’s go without wasting any time what is a follow up email? To get complete information about and how to use it immediately, let’s start.
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What is a follow up email?
There’s no question that email marketing is a powerful communication tool, but what about follow-up emails? This might come as a surprise, but they can be incredibly effective for driving conversions and sales.
On average, only two percent of sales are made during the first point of contact. If you don’t follow up, even with a simple follow-up email, you’re missing out on potentially 98 percent of your sales.
When you’re following up with a prospect, the goal is to continue building the relationship. You want to stay on top of their mind and keep them interested in what you offer. Your email should be helpful, informative, and relevant.
Here are some tips on how to write a follow up email that will help you close more deals.
What Are Follow-Up Emails?
Follow-up emails are simply any email you send after the initial contact.
The first email in your sequence is usually the hardest to write because you have no idea if the person is interested or not.
An email gives you a chance to continue the conversation and build a relationship with the potential customer.
Some of the common types of follow-up emails are:
- Thank you for subscribing
- Thank you for attending
- Thank you for purchasing
How to Use Follow-up Emails?
Sending an email is easy, but crafting an effective one can be difficult. Here are some tips on how to use follow-up emails so that you can maximize their potential:
1. Always Send A Follow-Up Email After First Contact
The first contact with a client or online customer is usually not the only one. You will probably have to follow up several times before you get a response and a final decision is made. That’s why it’s essential to always send a follow-up email after first contact.
The timeline for sending a follow-up email after the first contact depends on the situation. If you’re following up with a potential client, you might wait a week or two before sending your first email. If you’re trying to connect with a busy colleague, you might wait just a day or two.
2. Use A Friendly And Personal Tone
The tone of your email should be friendly and personal. You want to come across as someone genuinely interested in helping the person you’re emailing, not as someone who’s just trying to get something from them.
When it comes to the subject line, keep it short and sweet. Something like “Just following up” or “Quick question” is usually sufficient.
And finally, don’t forget to include a call-to-action (CTA). It can be something as simple as asking the person to reply to your email, or it could be an invitation to meet up for coffee.
Whatever you do, ensure your CTA is clear and easy to understand.
3. Reference The Conversation From Your Previous Email
It is crucial to remind your prospect of the conversation you had in your previous email. It will help jog their memory and make them more likely to respond to your email.
For example, you can say something like,
“I hope you had a chance to check out the article I sent last week about XYZ.”
Or, “As we discussed on the phone last Wednesday….”
It will help your prospect remember who you are and why they should care about your email. When trying to generate sales leads, you need to stand out and be memorable.
An effective sales engagement platform can help you keep track of your interactions with prospects and make it easy to reference past conversations. These unique software tools can make a big difference to your email response rate. Take the time to find the right one for you and your team.
4. Things To Consider While You Write A Follow-Up Mail
Just like any email, there are certain things you’ll want to keep in mind while you compose your follow-up email. Here are a few things to consider:
- Subject Line: Keep it short, sweet, and to the point. You want your email to be opened, so make sure the subject line is interesting and catches the reader’s attention.
- Tone: Be professional yet friendly. You don’t want to be too sales-y, but you also want to make sure you sound interested in what the potential client says.
- Length: Keep it short. No one wants to read a long, drawn-out email. Get to the point and be done with it.
By following these simple tips, you’ll be sure to write a great follow-up email that will get results.
Whether you’re following up after a meeting, a phone call, or even just an initial contact, follow-up emails are essential to the sales process. An expert sales engagement platform can help you automate your follow-up emails and keep track of your prospects. It will also give you valuable insights into your sales process so you can continue to find ways to improve it.
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