If you are a digital marketer, then I am going to tell you about the 5+ Benefits of Content Marketing in Digital Marketing, so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
As you all know, To rank for SEO keywords, no matter what niche, it’s important to build high-quality and regular content on your site. These days, Google prefers websites with lots of good quality content that is unique and has enough unique words to satisfy users who are looking for specific information (or products) within the website.
Some people use auto-generated articles to fool Google’s search engine algorithm, but this is just wasting time; if Google suspects that something is not “natural” within their algorithm, all your gained traffic will disappear from the search listings on its search results pages! To learn more about how to improve your digital marketing strategy, don’t hesitate to get in touch with our team of techs over at Oflox Digital Agency.
So let’s get complete information about the Benefits of Content Marketing in Digital Marketing without wasting any time, come on.
What is content marketing?
Content marketing is a marketing process that acknowledges the fact that consumers can do what they know how to do best – ignore an unending barrage of sales pitches. It’s a way better approach to getting your message across than screaming it out on billboards, right?
We all know a good advertisement when we see one, and we also know the difference between a clever ad and a mindless, annoying stereotype. Content Marketing tries to bring something new to the table, something tasteful yet relevant, created specifically for you.
Despite this, numerous digital marketing services providers are still skeptical about how to generate an effective content marketing plan.
What is the purpose of content marketing?
Creating content marketing strategies takes a lot of people who are committed and able to share content with an audience you hope will be attentive enough to engage with your brand. Using the SCARF model, you can aim to change your customers’ behavior positively so that they trust your business and become regular followers. This way, you can develop your business more effectively over time; the bottom line is the more data you collect, the better decisions you’ll be able to make for moving forward.
5+ Benefits of Content Marketing in Digital Marketing:
Content marketing helps start a conversation with your audience and re-engages them along the way. Content Marketing is 13 times more effective than no content marketing at 14x the ROI. And according to Kapost, organizations that engage in integrated content marketing earn 3X more leads per dollar spent and do so 62% cheaper than other forms of digital marketing.
1. Boost your SEO and Traffic
Inbound marketers have consistently recognized the importance of content creation in their strategies, and it’s essential when taking an SEO approach to building business. Google expects the answer to a question to be on the first page of their search results, therefore effectively answering this question for the user, which leads them straight to your website when using their search engine. While more traditional forms of SEO might focus on delivering top rankings for keywords, as a modern SEO professional, you want to create “authoritative” content that answers searchers’ questions directly and proves your company as an industry expert.
Content marketing builds upon your website’s foundation with every piece of content you produce to improve its overall strength so that its performance improves for every level of search engine users. Grow your audience with a diverse array of hungry and targeted traffic by strengthening the foundation of your site through content marketing, and watch your results grow exponentially over time.
2. Establish Expertise, authority, and trust
Site content high in Expertise, authority, and trustworthiness is highly beneficial to consumers that fit these characteristics. One of the benefits of content marketing is establishing these qualities for your business which allows you to build long-term relationships with your audience. Google sums up what it wants to see from websites with one tidy acronym: E-A-T.
To watch a brand really dominate this one, search any beginner-related eCommerce topic (for example: “ways to increase your eCommerce sales” or “what should I sell online”). Then, look at the SERPs. Shopify will show up on page 1 for at least one of those queries! Shopify’s goal is to provide a platform that’s simple and beginner-friendly.
3. Create Brand Awareness
Content Marketing is about creating good content and getting people to share it. For it to spread, people will have to encounter that content in whatever medium – whether someone is searching for it on Google or Facebook, on a link from an industry resource like a blog post or review site, or even from a friend who decided to pass it along. The more people you can get in contact with your content, the better chance you have of spreading your message.
4. Connect with your audience through multiple platforms
Creating content marketing is easy – it’s about delivering the right message to the right people! It sounds obvious, but you might be surprised by how many businesses fail to do this. You need to access your market and understand what makes them tick. Some are visual learners, while others prefer to read. Others will only cover bullet points, while those who dislike reading or don’t have enough time will want video or audio formats.
The best thing about creating content marketing is that you don’t need to reinvent the wheel every time – keep your voice and values consistent throughout while flexibly offering formats that meet many different customer needs.
Various platforms through which the businesses can engage with the users are
- Blog Posts
- White papers
- Photo essays
- Email, much more
5. Fuel your Social Media Engagement
When visitors arrive at your content and find it helpful, amusing, touching, consequential, or entertaining, they become one more possible advocate for your brand. People who turn into brand advocates are people whose voices carry extra weight for you as a marketer when it comes to influencing others.
Once you have someone in this high roller category, that person will follow you on social media and consistently involve themselves with the business on a deeper level. They’ll share your content with their friends (and possibly thousands of online friends) and tell the world about their experiences. And they’ll lend their voices to amplify yours.
Your PR strategy can work hand in hand with a content strategy. This means no matter what you write, your audience gets the complete view possible of what it is you want to share. For example, if you publish content about boots, and some of that content has been written by your company, promoting this content to a top blog or publication may help them spread their message further as they will be more interested in publishing something excellent than anything mediocre!
The key here lies in understanding how publishing works – that when a top blog publishes an article, other publishers take notice. Other sites will immediately start linking to this new source, and soon enough, they’re beginning to republish the paper, too (at which point you probably have more traffic than you know what to do with).
6. Improve conversion rates
A site with a low conversion rate is like a bucket that’s overfilled with water; you’re pouring more inside while it leaks out the bottom. It seems to be a bad metaphor, but that is the point. In other words, if your conversion rate is low, average, or high, you will waste time if you don’t fix the bucket in which everything is supposed to go in! To boost conversion rates for websites, make sure to follow effective demand generation strategies. Assuming your website has no weird design or user experience issues, this should be the best way to do so.
Your Content can:
- Give life to your brand
- Help consumers discover new products or solutions
- Create a story the customer wants to participate in
- Help your audience feel that they belong to a tribe
- Sell the product
- Answer questions
- Address concerns
- Build trust
- Share additional brand incentives
- Form the backbone of attention-grabbing, meaningful calls to action
7. Boost lead generation
The sales process for big-box retailers like Nordstrom tends to go by very quickly and smoothly. They have the power to get customers from a mere thought of considering through the purchase with deft mastery. But if your business sells products or services with a long sales cycle, like enterprise-level project management software?
You may need to cater to customers who take longer than just a few sessions on a laptop to feel confident making their selection. These leads will sometimes require months or even years before reaching their final decision.
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So hope you liked this article 5+ Benefits of Content Marketing in Digital Marketing. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you very much for reading this article.