In this article, I am going to tell you 5+ Best Marketing Strategies Used by Companies? so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
You have great relationships with your customers, use accurate data, and invest in great marketing strategies. However, the marketing environment is constantly changing, and your business should follow.
There’s always room for improvement. A lot of entrepreneurs are so busy improving their products or services that they forget to improve the strategy that gets those products and services sold in the first place.
Today’s article focuses on the same,i.e, “5+ Best Marketing Strategies Used by Companies”. The articles entail each bit of information necessary for you to know.
Let’s get started!
Table of Contents
5+ Best Marketing Strategies Used by Companies?
Here are six bomb-proof ways to get your marketing strategy into the fast lane.
1. Optimize Your Website
Start from your website, as this is your online presentation and the quickest way for potential customers to reach you. Fill out the relevant information such as the FAQ, shipping & returns policy, and add an easy-to-use contact form and a virtual phone number.
In 2021, SuperOffice released a report saying that the average response time to handle customer service requests is 12 hours and 10 minutes!
On the other end, the same report indicates that 88% of customers expect a response from a business within 60 minutes.
You should beat the spread by using a chatbot. A chatbot can work 24 hours a day, 7 days a week. They can answer generic user questions and eventually put through a request to your human support operator. However, don’t rely on bots to do all of the work – you still need a live, human agent to close the deal.
You can spend all the money you want on Google and Facebook ads, but they won’t generate enough leads if your online presence is poorly designed. Besides, the moment you stop spending money on ads is the moment that new leads stop coming in. Make sure your website is optimized for search engines by investing in quality content and user-friendly features.
If you experience difficulties, hire a specialist to help you with new plugins or add-ons. If you’re just starting, you may struggle at first but like anything else, SEO can be learned. If you don’t have the time, hire an agency or a great freelancer to cover this aspect of marketing.
2. Improve Campaign Targeting
“Focusing your marketing efforts follows the same procedure as finding qualified leads for your campaigns. Before you start messaging prospects and developing channels, you need to do your homework and decide which market segment you want to target” – says Harry Johns White, Marketing Specialist at NBAblast
One way to do this is to create buyer personas that define these different groups of people. Each persona should demonstrate characteristics of each segment:
- What do they like and dislike?
- Where do they spend their time?
- What are their common problems?
By defining the attributes of several subgroups, you can more accurately aim your marketing campaigns.
Once you define those subgroups, you can expand the potential customer base by targeting people who have similar search behavior and characteristics to people on your current marketing list.
Google algorithms can discover correlations between online behavior and determine which people are likely to be interested in a product or service. This takes the guesswork out of searching for new customers and instead uses analytics to find people with similar characteristics.
Down the road, this will also help you customize your business proposals. Digital proposal templates come with fully-editable covers, colors, and blocks of copy.
There you can replace it with more personalized options that can truly create an awesome moment and show that you care about the client and know a great deal about their business.
3. Invest in Product Reviews
According to TrustPilot, 89% of consumers read product reviews before taking action. This considering, that you should leverage reviews to convert more prospects without high marketing costs.
Here’s where you should include your client reviews:
- On your product landing pages: This way, potential customers can instantly see how others are happy with your product or service.
- In marketing emails: Let others speak in your name. When you are promoting your company values it’s “tell”. When others testify, it’s “show”.
- In your blog: Reach out to visitors who come to your website looking for information. If you can’t insert a review in your blog organically, create a dedicated review section on the side of your articles.
- In your paid ads: By clicking on the review link, the customer can read what others say about your product or service.
Expert tip: Don’t paraphrase customers’ quotes. Keep them as they are to maintain veracity. You can shorten long sentences and take out phrases such as “kinda” or “like”.
But what about negative reviews?
It might come as a surprise, but negative reviews actually increase your online sales. A survey by PowerReviews shows us that 82% of consumers specifically look for negative reviews when shopping for a product.
In the survey, shoppers reported that poor reviews make their shopping experience more balanced. They are more likely to trust products that have some negative reviews, as opposed to those with 100% five-star ratings.
Don’t sweep negative reviews under your rug. They give credibility to your products and, more importantly, offer valuable feedback from your customers. Then you can use this feedback to make your products or services better.
4. Create Captivating Videos
One of the most overlooked ways to promote your business is to create video tutorials that teach people something useful. Step-by-step tutorials that walk visitors through a process are immensely popular these days.
Findings from TechSmith show that 83% of people would rather watch an instructional video than access the information in the text form.
Then there’s YouTube, which is the second-largest search engine in the world behind Google. Whenever someone wants to learn something, they head there by default.
But how to be sure people are going to watch it?
Facebook analyzed its users’ video consumption behavior and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds.
This shows us that counting on the audience’s curiosity isn’t enough. You need to reel them in within the first three seconds. During those three seconds, you can rapidly cut between different frames from the video to catch the viewer’s eye. If they see something interesting, they’ll keep watching.
You should also use narration to quickly summarize the video’s main point. The voiceover cuts right to the chase, informing the viewers what is to happen.
Think about things related to your business, you can organize webinars where you can teach your audience about things you do.
The hardest part – hearing your voice and seeing yourself on the camera. But you don’t even have to do that. You can hire freelancers who specialize in voiceover work.
5. Create a Great Lead Magnet
Marketing in its purest form revolves about generating leads – creating content that converts visitors into consumers. The right lead magnet placed in front of the right audience can have incendiary results.
However, first, you need to identify the right pain points and present the solution in your lead magnet.
It’s time for good old brainstorming: What problems are consumers facing in your industry? What made you get into business in the first place?
Finding answers to questions like these is essential before you build your lead magnet. The more accurately you pinpoint these problems, the more accurately will you address them with a solution in your lead magnet.
A lead magnet can be an ebook, cheat sheet, checklist, infographic, video, etc.
Still, a lead magnet on itself is not enough. You need to accompany it with sizzling sales copy that will get people to drop into the funnel.
6. Enlist Influencers
You can send a powerful message on social media without spending years building an audience by hiring influencers. But not all influencers will do.
You most likely don’t need influencers with millions of followers. It’s much more important to find influencers that are established in your industry so you can target the right audience.
There are so-called micro-influencers with a follower base of a hundred thousand or even tens of thousands of followers.
Remember, the key is to spread the message to the right consumer base.
This way, you can build a respectable consumer base for not much money invested, considering the potential profit.
Still, to fully leverage the money invested in influencers, make sure that you have:
- An offer that converts
- Sales systems in place
- A quality product
The best strategy for working with influencers is to do small tests to see what works. Then scale up.
But did you know that influencers can also affect your SEO?
Having an influencer onboard can help you increase your social media following and boost your ranking. Social presence isn’t a ranking factor by itself, it’s a signal to search engines that you have a substantial fan base which algorithms understand as brand equity.
Conclusion:)
The list of digital marketing strategies doesn’t end here. These are some of the best ones recommended by marketing experts who base their campaigns on hard data.
When executed correctly, these strategies are bound to kick some promising leads your way.
Read also:)
- How to Identify Target Audience in Advertising: Full Guide!
- How to Make Money from Reselling: A-to-Z Guide for Beginners!
- How to Become a Freelancer in India: A-to-Z Guide for Beginners!
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