In this article, I am going to tell you How to Create a Social Media Landing Page That Converts. so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
If you’re marketing for SaaS on social media, a social media landing page can be a powerful tool to increase your conversion rates. A social media landing page is the page where your readers go after clicking on a link from your social media. An excellent social media landing page should have a simple design that encourages specific actions. You can use different landing pages for each of your campaigns.
But why should you bother to have a landing page at all? Here’s a quick explanation.
The average landing page conversion rate across all industries is 2.35%. According to Google, a good conversion rate is between two and five percent. Even a jump of half of a percent can make a difference.
A social media landing page sends users to campaign-specific destinations. Having a purpose-focused designed social media landing page can help increase your chances of conversions. In other words, with social media landing pages, your audience is more likely to take your desired action. That can be getting them to share your offer or buy your product, among other things.
Today’s article focuses on the same,i.e, “How to Create a Social Media Landing Page That Converts” The articles entail each bit of information necessary for you to know.
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Table of Contents
How to Create a Social Media Landing Page That Converts!
Now we’ve discussed why you need a social media landing page, let’s have a closer look at how you can create a good one.
1. Keep your brand message consistent
Your social media landing page should be part of your social media campaign. It shouldn’t look like it’s an entirely different element.
When you create a social media landing page, then, you have to ensure branding. So, place your company’s logo at the top of your landing page. Use the same colors your company typically uses. That way, when users click on a link in your social media, and they get to that page, they’ll feel like they’re in the right place.
But you shouldn’t just ensure brand message consistency across your social media marketing collateral. You should also make sure your social media landing page has the same look and feel as your other marketing collateral in other campaigns. So, your social media landing page should look and feel the same as your marketing emails, for instance.
Note, though, that this is a two-way thing. So, if you’re running an email marketing campaign, for example, don’t just personalize your email, check your copy for spelling mistakes, and use an email checker to ensure you’re sending the email to the right people. Check and see that your emails look the same and feel the same as your social media landing pages as well.
Make sure all your marketing collateral promotes the same brand messages, too. Keep things consistent throughout. Consistent messaging will help your visitors link your brand with specific missions and values. Consistency in messaging will also help your audience not forget about your brand. Whenever they see your marketing collateral, they can relate it instantly to your brand.
2. Optimize for mobile devices
Having your website and any landing page optimized for mobile is a must these days. That’s because the number of mobile phones social media users worldwide is growing. In 2021, it reached a staggering 2.62 billion.
So, how do you optimize your social media landing page for mobile?
Here are a few tips. Allow the readers to scroll down through your landing page easily and quickly. Optimize page load speed by reducing the number of images.
Make sure all the parts of your landing page are visible on a small screen. Users should also be able to access every piece of information and click on every CTA. Placing the CTAs on top of the page will help ensure they see them.
3. Keep it simple
When you create a social media landing page, bear in mind that a simple layout works best. You should emphasize this in your eCommerce, B2B, retail, or SaaS marketing plan, whichever applies. It’s because putting too many elements on your page can lead to costly consequences.
Just think about it. A cluttered space doesn’t look appealing and turns people away. The same goes for social media landing pages. If your social media landing page looks cluttered, people won’t even bother to stay for long and will leave. Besides, if you give a visitor too many options, they’ll only get confused and won’t know what action to take in the end. What’s the point of staying on your page then?
In other words, putting too many elements on your landing page will only lead to your landing page not serving its purpose at all.
That’s not to say you should stick to only one theme. Of course, your landing pages can have different themes. Just make sure you keep them simple. The themes should also complement each other, at least visually.
Bottom line, when you create a social media landing page, you should follow the rule of “less is more.” Keep the copy to a minimum, and only use a few colors. You can tap a firm specializing in website design for manufacturing companies to help you create that look.
4. Add a strong CTA
A good CTA is clear and specific. It should tell your visitors precisely what to do next.
With a vague CTA, the reader will be left confused and will most likely exit the page. The visitor is not likely to be convinced to click on the CTA button.
Make sure that you don’t use over 60 characters in one CTA. Always do the 5-second check. If your CTA reads for more than 5 seconds, you need to swap it for a shorter one.
That said, here are some excellent examples of CTAs that are short and to the point:
- Sign up
- Install
- Download
- Try
- Shop now
- Get free quote
- Learn today
Take note of your CTA color, too.
Interestingly, over 51% of landing page CTAs are green. However, that doesn’t mean that green is the most effective color. Do your research on what color prompts conversions in your industry and use that instead.
5. Test your page
When it comes to SaaS marketing on social media, testing your landing page is crucial to ensure that it performs as it should. By experimenting with different headlines, CTAs, and images, you can find the combination that works best for your campaign. Once you’ve found what works, it’s important to continue monitoring the performance of your landing page by tracking metrics like click-through rates and conversion rates.
If you find that your landing page isn’t delivering the results you’re after, it’s important to go back to the drawing board and conduct more testing. On the other hand, if your landing page is performing well, you still need to keep testing to see if there are even better alternatives out there. Remember, testing is an ongoing process that never really ends, as there’s always room for improvement.
In the world of SaaS marketing on social media, staying on top of your testing and continuously optimizing your landing pages is critical to maintaining campaign success. By being proactive and always looking for ways to improve, you can ensure that your landing pages are always delivering the best possible results.
Conclusion:)
Social media landing pages are critical to your campaigns. They are goal-specific. That way, when consumers land on them, they are more likely to take your desired action.
You learned some tips on how to create a social media landing page. Make sure your branding is consistent, the page is simple, and optimized for mobile. Make sure there are strong CTAs on your page, too.
Finally, to ensure your social media page always performs as it should, you need to do proper testing.
Follow all these tips, and your social media landing pages will yield the best results for you. Your social media campaigns will be a success.
Read also:)
- 5+ Best Landing Page Builders: A-to-Z Guide for Beginners!
- How to Create a Landing page in WordPress: The Complete Guide!
- What is Content Audit: A-to-Z Guide for Beginners!
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