Domain rating (DR) is a measure of the authority of a website based on its backlink profile. The scale ranges from zero to hundred. In general, the higher the number, the stronger and more authoritative the site.
Getting backlinks from more specific websites (referring domains) is the only way to improve your website’s domain rating (authorization) score.
But improving the “authority” of your site should never be your primary goal.
Instead you should focus on earning backlinks from the strong pages on reputable sites in your industry to the pages you want to rank in Google. This is because there is a clear relationship between the number of domains referenced on a page and the amount of organic traffic.
1. How is it calculated?
Domain rating (DR) looks at the quality and quantity of external backlinks on a website. This link does not take into account any other variables like spam, traffic, domain age etc.
2. How should I use it?
Domain ratings (DR) mean very little in isolation. However, it provides a great way to compare the relative authority of two or more websites in the same niche. If a site has less DR than its competitors, it can affect the ability of search engines to rank for relevant keywords.
3. How can I increase my domain rating (DR)?
Get more high quality backlinks on your website. This is the only way.
How we calculate our Domain Rating (DR) score!
Domain Rating (DR) looks at the quantity and quality of external backlinks to a website.
Here’s how we calculate this metric in simple terms:
Look at how many unique domains link to the target website;
Look at the “authority” of those linking domains;
Take into account how many unique domains each of those sites link to;
Apply some math and coding magic to calculate “raw” DR scores;
Plot these scores on a 100-point scale
Domain Rating doesn’t take into account any other variables like link spam, traffic, domain age, etc.
Why the “authority” of your domain matters!
Google representatives consistently deny the use of “domain authority” as a ranking factor. But according to Google’s John Muller, he has a sitwide score that “maps to similar things.”
Also, when we studied the relation between domain rating (DR) and keyword ranking for 218,713 domains, we found that the two correlated well.
This makes domain rating (authorization) a useful metric by which to estimate a website’s ability to get organic traffic from Google.
Disclaimer:) This is a correlation study. It does not prove work-cause.
What is a good domain rating (authorization) score?
Generally speaking, the higher the “authority” of your domain, the better.
But it is important not to see the domain rating as absolute. This is because domain rating is by definition a relative metric. It is not possible to say that a domain rating of 30 is good, or 50, or 60, or 70. It is all relative.
Here is a general rule of thumb:
If it is higher than similar sites or your domain rating (authority) is good.