If you are a Pinterest user, then I will tell you, How to Use Pinterest to Boost Website Traffic, so if you want to know about it, then keep reading this article. Because I am going to provide you complete information about this. So let’s get started.
Pinterest is a popular and versatile website that can be used in a multitude of ways. It can be used to seek inspiration for personal projects, boost your confidence through quotes and positive imagery, or even find inspiration for an important life event such as a wedding.
With such a variety of uses, one can’t help but ask – can Pinterest even be used to drive web traffic?
The answer is yes, and if you’re running a site such as a blog, Pinterest may very well be your new best friend.
Statistically, Pinterest’s web audience consists of 70% women, making it a hotspot for bloggers whose focus are topics such as fashion, interior design, personal beauty, and even lifestyle blogging. With its popularity and varied audience topics, Pinterest can serve as a catalyst for traffic on your blog through the creation of inbound links through the site.
There’s more to it than just posting a link to your site and logging off. With this guide, you’ll learn 11 nifty tricks to using Pinterest to drive traffic to your blog.
Table of Contents
How to Use Pinterest to Boost Website Traffic!
1. Creating a Business Account
The quickest way to get started driving up your website traffic is by creating a Business Account on Pinterest. It’s free of charge, and if you also have a personal Pinterest account, you can easily switch between the two.
Unlike personal accounts, a Pinterest Business Account will give you access to rich pins, analytics tools, and the ability to sponsor your posts to boost visibility.
2. Integrating a Call to Action into Your Pins
In addition to filling your pin’s description with relative keywords, a call-to-action added to your pins will help direct Pinterest’s traffic to your website. Statistics show that by adding a call-to-action to your pins, you can increase engagement by as much as 80%.
Another helpful feature to look out for are options along the lines of “Click here to find out more” or “Find out more.” They can provide help bringing traffic to your blog with little time or effort required.
3. Trying Out Different Image Sizes
Although Pinterest offers a wide range of different pins formats and sizes, there are certain ones that are more appropriate for driving up traffic. In the past, Pinterest offered the ability to create infographics, but they have since been deprioritized due to the challenges of reading them on smaller screens.
With infographics put aside, the ideal image size is a 2:3 ratio or any closely related sizes.
A pin of 600 pixels by 1200 pixels is the largest available size for pins, and videos are presented best at a 1:1 or square ratio.
With all the different varieties and options, it’s important to experiment with different sizes until you find the ones that are best for you.
The size of your pins, images, and videos essentially serves as a method of establishing traffic real estate.
One tip is to post your pins with multiple types of sizing, then check the analytics feature that comes with a Pinterest Business Account to determine which pins are receiving the most engagement. In addition, Pinterest’s algorithm views each pin as new content, so, for example, if you pin something in three different sizes, this creates the opportunity to receive three times as much traffic compared to posting only once.
4. Creating Noteworthy Headlines
This tip applies to both the description of your pins and the text on your images.
Similar to a blog post, a headline should help drive traffic to your website.
Catchy and concise headlines can be added to pin descriptions as well as image descriptions.
A good way to create optimized headlines for your pins is by searching Pinterest for keywords. These keywords should be applied anywhere that you can place them, from descriptions and display names to pins themselves.
5. Applying Large Text to Images
Overall, Pinterest is considered a visually driven search engine.
Search results on Pinterest appear as images or explainer videos, so large, the legible text needs to be applied to your pins so they can be seen by users checking their feed.
Text that is large and clear is the most effective, as it ensures that users can read your pins on any screen size. Analytics show that approximately 85% of Pinterest users browse the site on mobile devices.
With a Pinterest Business Account, you can test different fonts and font sizes in order to see which ones receive the most engagement. By doing so, you can determine which fonts are ideal for your audience, allowing you to utilize said fonts on all your posts.
6. Posting Pins Regularly
Consistency is key, so whether you set aside time each day to manually post pins or choose to use a Pinterest-friendly scheduling tool, it’s important to make sure you’re posting regularly. Driving up traffic through Pinterest is only successful if you remain active on the site.
Although Pinterest doesn’t have any recommendations for how many pins to post each day, suggestions from social media management platforms suggest posting anywhere from 5-39 pins each day for optimal traffic results.
7. Make Use of Hashtags
Similar to filling your various descriptions with keywords, hashtags are an effective way of ensuring that your pins are categorized by Pinterest’s algorithm.
Hashtags are entirely meant for functionality and organization on Pinterest, rendering humorous or sarcastic tags essentially useless. One feature Pinterest has regarding its hashtags is that it will offer hashtag suggestions upon typing in the hashtag symbol, giving you an opportunity to see what the most popular ones on the site are.
8. Group Boards
Pinterest group boards are a great method of presenting your content to a wider audience.
By being a contributor to a group board on Pinterest, you will have the ability to upload your content not just for your audience to see but for the audiences of each contributing member in the group board to see.
Group boards can also help give you a greater understanding of your audience and provide you with new inspiration for your own content.
9. Scheduling Your Pins at Opportune Times
Depending on the content of your website, your audience will be more actively engaged at specific times of the day.
The majority of Pinterest users are most active in the evenings, after an average workday, and towards the end of the week. As a result, a posting schedule of midweek and the end of the week can help promote traffic for your blog.
Again, if you have the Pinterest analytics feature, you can use that tool to determine the best time to post pins in conjunction with your audience’s activity. By using this tool, you can narrow down the best days and times for posting to receive the most traffic possible.
Naturally, there’s no expectation for you to be on Pinterest each day, so having a scheduling tool can help you keep your posting consistent without the need for you to be on the website constantly.
As previously stated, an active Pinterest secures the most traffic, so a scheduling tool will assist you in managing your time more efficiently while still driving up traffic.
10. Applying a ‘Pin It’ Button to Your Posts
Another helpful feature Pinterest provides is the ability to add a ‘Pin It’ button to your posts, making it easier for your audience to share your content on the platform. This should definitely make your content marketing efforts more effective.
When someone selects ‘Pin It’ on one of your pins and displays it on their own account, the description, headline, and image will remain the same, giving you peace of mind knowing that your content will continue to be optimized as it’s shared.
Unfortunately, the ‘Pin It’ option must be manually applied to your posts, so it’s beneficial to keep that in mind while you’re posting.
11. Creating Keyword Boards
Unlike websites such as Google, Pinterest does not pick up on the practice of ‘keyword stuffing‘, so you can use keywords as freely as you wish without running the risk of having your profile deprioritized.
Each board you create will have a description area that you may fill with applicable keywords.
You can achieve this either by listing your keywords or by naturally incorporating them into the description through full sentences.
Due to Pinterest’s algorithm, there are no right or wrongs when it comes to using keywords. However, if you have multiple boards on similar topics, it’s important that the keywords for each one are completely relevant to their respective boards.
Using Pinterest’s search function, you have access to its keyword prediction tool, which allows you to potentially find new ideas for your own boards.
If any new keywords you discover are similar to the ones associated with an older board, you can simply archive or even re-pin said boards in order to maintain their relevance in search results.
Despite how frequently keywords have been discussed in this article, all of the tips above will help you boost traffic to your site through Pinterest.
By taking the time to optimize your content on the platform, you’ll be an important facet of Pinterest’s algorithm, ensuring that your posts have priority towards the top of each page. As a result, you are likely to see a high volume of people seeing your content on Pinterest and exploring your blog.
At first glance, it’s easy for one to assume that Pinterest is solely for mood boards and killing time, but with a little effort, Pinterest can be beneficial in bringing traffic to your own site. Be sure to take the time to optimize your pins, and if you follow the steps above, you should see a drastic increase in traffic on your blog.
Read also:)
- 10+ Free Domain Authority Checker Tool: Use Unlimited for Free
- !What is a Chatbot and How Does It Work: A-to-Z Guide for Beginners!
- (10+) Best Entropay Alternative & Similar VCC Platforms In 2022
So I hope that you have liked our article on How to Use Pinterest to Boost Website Traffic. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you so much for reading the article.