In this article, I am going to tell you 6 Reasons Why Your Google Ads Are Not Showing. so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
Google ads are an excellent way to ensure massive reach. They allow you to use keywords, customer demographics, ad location, devices, times, frequency, and days to show your ads to the people interested in your services and products. Google ads give you control over your spending. You can decide the amount to spend per ad, daily, or monthly. With Google ads, you can measure your campaign’s success. They give you tools to monitor and manage accounts easily.
However, if your Google ads don’t show, your business won’t reap the rewards they bring. Knowing why your ads aren’t showing can help you make the necessary adjustments to make the most out of these ads. Here are six reasons why your Google ads are not showing.
Today’s article focuses on the same,i.e, “6 Reasons Why Your Google Ads Are Not Showing” The articles entail each bit of information necessary for you to know.
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Table of Contents
6 Reasons Why Your Google Ads Are Not Showing
1. You have a low keyword search volume
Your Google ad keywords are considered low volume if they have little to no search traffic, meaning they’re irrelevant to most customer searches. Once your keywords are marked as low search volume, Google won’t trigger them for those keywords unless volume projections rise above a specific threshold. When you experience this issue, you can wait until Google automatically checks again, and if many users have started using your keyword, it’ll be reactivated.
Alternatively, use a keyword research tool for more relevant keyword ideas. You can also broaden your keyword matching option or update your keywords to make them less specific. Since finding the right keywords for your Google ad campaigns can be challenging, working with highly experienced Google ads experts can help you prepare keyword lists that drive more revenue and eliminate the keywords that lead to wastage.
2. Your campaign has been paused or disapproved
If your ad group or campaign is removed or paused, your ads won’t show. If a campaign is removed, it’s permanently stopped and can’t be resumed. However, you can edit the entities you removed or create new ones. If your Google ad campaign or ad group is paused, ensure they’re set to active for the ads to start showing.
Additionally, your ads won’t show if their text doesn’t comply with Google ad text policy. Check the status column to determine if your ad is disapproved or approved. If it isn’t approved, get more details on its status by clicking the little question mark.
3. Your Google ad account is paused
Google takes user safety quite seriously. If your actions (the advertiser) put Google, their partners, or users at risk, or you haven’t completed the necessary verification programs, your account could be paused. If you receive an in-account notification that your account has been paused, your Google ads won’t run.
Google Ads’ terms and conditions and policies are meant to guarantee a positive and safe experience for advertisers and users. If an investigation is needed to ascertain that there aren’t any violations of the set terms and conditions or policies, it will result in the Google ad account pausing. To avoid this issue, adhere to all Google ads terms and conditions and policies.
4. Declined Google ad payments
Google ad payments may be declined, resulting in your ads not showing until they go through. To fix this issue, determine why your payment was declined. Google doesn’t decline payments. Your bank or credit card company does. This could be because your account has insufficient funds, your credit card has expired, you’ve entered the wrong CVN/ CVV or card number, a single transaction or card limit has been exceeded, or the optimal number of charges your card can receive within a specific period has been exceeded.
Contact your bank or credit card company to resolve the payment declined to issue. Once the problem is fixed, re-enable the declined payment method or enter new billing information to get your Google ads running again.
5. You have a low budget
If your budget is low, your ads won’t serve as regularly, and Google ads will ensure that your campaign spend doesn’t exceed your set spending limit. The campaign status will show ”eligible (limited)” as a sign that your ad is under-serving or not serving because of a low budget. If so, increase your budget to ensure your campaign is sufficiently funded to serve an entire day.
6. Bidding on negative keywords
Negative keywords prevent your ads from getting triggered by specific words or phrases. Your ads won’t be shown if no one searches for these words or phrases. Review your keyword list to ensure you haven’t included negative keywords that might nullify your targeted keywords.
When your Google ads stop showing, your leads and conversions reduce. Familiarize yourself with the reasons why your Google ads aren’t showing and adjust accordingly.
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