In today’s article, I am going to tell you 10+ SEO Tips for Cannabis Business, so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
With the widespread legalization of marijuana, entrepreneurs are in a race to capitalize on a booming industry. Does your business have a cannabis SEO strategy to ensure you stand out from the crowd?
It’s easy to be overshadowed by the competition. Using well-designed SEO drives more visitors to your site and engages customers through relevant content. This approach leads to more online sales and even attracts foot traffic to your physical store.
Would you like to make the marketing of your Purple Urkle feminized seeds or CBD capsules more visible? Read on for our guide to the best SEO tips you can use on your website.
Let’s begin.
Table of Contents
Why Does Your Business Need Cannabis SEO?
SEO aims to increase the online prominence of your website by helping it to rank higher on search results pages. As around 80% of consumers research products online before purchasing, this visibility increases the chances of your store receiving clicks.
SEO also allows your cannabis company to increase its brand awareness without breaking laws. As selling marijuana is still largely illegal, this approach allows your target audience to find you without using traditional advertising.
10+ SEO Tips for Cannabis Business:
Whether you’re selling buds in a dispensary or health products containing CBD oil, your business is facing serious competition. Use these tips to increase your Google ranking and help your customers find you faster.
1. Targeted Keywords Are Essential
Selecting the best target keywords is the basis of any company’s marijuana SEO strategy. These terms tell your audience what your business does and sends the correct users your way.
Conduct research to determine which phrases customers use when searching for cannabis or CBD products.
These verbalisms have become longer in recent years. Thanks to the introduction of voice assistants, people aren’t just using simple terms to look up information. Rather than typing, “What is CBN?” users ask Siri or Alexa, “Can you give me some information about CBN?”
Using applicable keywords in your content ensures visitors find your website and products.
2. Create a Google Business Profile
Creating a business profile on Google is essential in SEO. Registration is quick and easy, and the service offers plenty of benefits for marijuana companies.
Google Maps displays your premises when people search for similar services in your area. They’ll see your logo, contact details, and operating hours, so keep this information up-to-date.
List your company in as many reputable and industry-specific directories as possible. These citations increase the links that lead back to your website, bringing you more traffic and boosting your rankings.
3. Have Blogs on Your Website
One of the easiest ways to improve your cannabis dispensary’s SEO rankings is to implement blogging. Optimized posts engage your audience and provide content for other sites to link to. While your efforts impress your customers, they’ll also build authority and trust for your brand.
These are significant factors to focus on, as the Google algorithm ranks relevant, helpful articles on its first results page. Quality blogs increase company awareness and make your clients spend more time on your site.
While it may seem simple, creating high-standard content requires some skill. Rather than writing posts advertising your products or services, try to write pieces offering knowledge that people love to share. Search engines favor sites known for producing popular articles.
Structure your blogs with subheadings and keywords that match what people are searching for. Increase the chances of converting someone into a paying client by providing information that answers questions.
It’s also important to update your content regularly. Companies that frequently publish new or refresh older articles receive more traffic than those that don’t.
4. Focus on Your Mobile Users
Around 83% of the world’s population uses smartphones, and the time we spend on them increases yearly.
Google knows that most of its current search traffic comes from mobile phones. The company ranks sites according to their responsiveness on handheld devices, and sluggish blurry pages won’t rank very high.
Ensure your marijuana content renders perfectly on every screen, so no customer leaves because of display difficulties. Cannabis SEO includes having pages that load correctly and are easily accessible.
5. Use Social Media to Your Advantage
Websites trusted by search engines have a high level of engagement with their customers on social media. When your content is popular on Facebook or Instagram, Google often lists your pages above others.
If readers share your blogs on social platforms, it indicates people are talking about your cannabis brand. These signals positively impact your search rankings, as Google views them as trusted recommendations.
Setting up a company account also gives customers another way to find your business and share your articles. Focus on creating aesthetically pleasing custom cannabis packaging and encourage customers to share their orders on social media while mentioning your brand.
6. Emphasize Local
Due to smartphones, it’s become common for people to look for products and services according to where they are. If you haven’t optimized your cannabis company website for local searches, you may be losing sales from potential customers in your city.
Local SEO improves the search engine visibility of businesses in a specific area. Get your company to appear at the top of location-based results pages by linking to other trusted websites based in your region. Share news about popular attractions or events in your blogs.
You could earn a few links of your own by hosting a volunteer day or sponsoring a contest. These events could increase your brand awareness and help you receive more digital PR.
7. Ask Your Customers for Reviews
Asking your customers for reviews helps improve your business and boosts your marijuana dispensary’s SEO ranking.
Google feedback appears next to your company name on results pages, and positive comments increase clicks to your site. It helps customers view your business as reliable and established.
It’s essential to respond to all the reviews on your page. Engaging with your clients shows you value your company and that your site is up-to-date. Replying to feedback also improves your Google ranking signals.
8. Improve Internal Linking
While external links to your website are ideal, ensuring you have internal linking improves SEO rankings. These connections help visitors navigate your store and distribute authority among your pages.
There are numerous ways to improve these links. Create a broad range of content to connect to other pages and use anchor texts rather than images. Also, be reasonable about the number of these features on your pages and only add ones that are helpful to your reader.
9. Optimize Your Website
Don’t ignore the speed of your website. Most users abandon pages that take longer than 3 seconds to load on their screens. Ensuring the responsiveness of your site is vital, as Google considers this part of the signal for ranking a search.
The layout of your company pages also affects how many users stick around. For cannabis bud dispensaries and providers of CBD, all SEO keywords, headings, and other content must be attractive.
A beautifully balanced design enhances the user experience and makes customers more likely to return to your brand.
Another way to optimize your website for peak performance is to compress images for faster downloading and tag them. This way, they’ll show on the picture tab of search results.
10. Track Your Strategies with Google Analytics
Install Google Analytics to your website to track your traffic and observe your customers’ behavior.
With this code, you can identify metrics such as the number of visitors who found your site through a search. It shows you the keywords used to discover your pages as well as your most popular articles.
Implementing updated terms can drive new traffic while knowing which posts are your most popular allows you to keep them relevant.
11. Remember Who’ll Be Reading Your Content
We know our tips encourage you to increase your website visits through SEO techniques. However, it also pays to remember who you’re creating your content for.
Your readers will notice if you’re trying to fit as many targeted keywords into a post as possible. Along with awkward and unnatural sentences, your writing won’t flow or make sense.
Don’t put Google first. Concentrate on quality, informative content that provides value to your customers.
Conclusion:)
Creating a fully optimized cannabis website is crucial to cementing your online presence. It’s the best way to increase your sales and guarantee your page appears higher up in search results.
SEO for CBD companies and marijuana dispensaries improves visibility and boosts your business to outrank the competition. Use our tips to improve your ranking on search engines and generate more traffic to your store.
About the Author: Kyle Kushman is an American writer, educator, activist, and award-winning cannabis cultivator and breeder specializing in veganic cultivation. He is a representative of Homegrown Cannabis CO company, has been a contributor for over 20 years, and has taught courses in advanced horticulture at Oaksterdam University in Oakland, California, and across the United States. Kushman also hosts a cannabis podcast called “The Grow Show with Kyle Kushman”.
Read also:)
- What is Outreach in SEO: A-to-Z Guide for Beginners!
- How to Hire the Right SEO Agency: A-to-Z Guide for Beginners!
- How to Create Backlinks for My Website Free: A-to-Z Guide!
So hope you liked this article on 10+ SEO Tips for Cannabis Business. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you so much for reading this article.