If you are a businessman, then I am going to tell you about 10+ Tips to Start eCommerce Business, so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
Maybe you’ve been thinking about this for a very long time, planning and deciding how to start your eCommerce business. Or maybe you’ve just accepted the fact that your office fitness challenge apps are the only reason you keep your 9-5 job. Either way, you want to start something new and if you’re reading this article, it means that starting an eCommerce Business is your new work choice.
Don’t worry, you’re not the only one who just found out how beneficial an eCommerce business can be. In fact, eCommerce has registered a 50.5% increase over 2019. Many are choosing this field thanks to its easy entry point and requirements. But what is eCommerce exactly and what are the best tips for success?
So let’s get complete information about 10+ Tips to Start eCommerce Business without wasting any time. So let’s get started.
Table of Contents
What is eCommerce?
The process of buying and selling goods and services through the internet is known as eCommerce. To perform online eCommerce marketing and online sales activities, as well as to monitor logistics and shipping, most firms use an eCommerce store and/or an eCommerce platform.
An eCommerce platform is commonly mistaken for an online marketplace. But there’s a difference between them. An eCommerce platform is used by brands that want to create their own online stores. On the other hand, an online marketplace is just an online meeting space for different sellers, where they can display products and promote them on that platform among other brands.
10+ Tips to Start eCommerce Business!
In this growing industry, you need to always adapt to stay relevant. And even for the most experienced entrepreneur, there may occur problems you hadn’t foreseen. This is why we gathered the best eCommerce business startup tips to help you easily orientate yourself in this exciting field.
1. Design a Website With The Right Intentions
Your website home page is your window display. You don’t want to work hard and attract customers into your shop only for them to leave immediately. This is why you need a website designed thoughtfully that’ll be appealing and easy to navigable.
Your website design is the first thing that will allure or (if done badly) repulse visitors. So go for high-end and simple branding, use high-quality pictures and compelling CTA buttons. Users also should be able to navigate through your site effortlessly with little to no waiting time. This may seem complicated, but it’s the first factor every user considers subconsciously. And if you have a hard time doing it yourself, you can always hire Shopify Developers for the task.
2. Design Your Website to Be Mobile Friendly
This tip is similar to the first one. According to the latest research, mobile has taken over desktop worldwide with nearly 55% of the market share. This means that mobile has become the real game-changer in the market. So a mobile-friendly website is essential for a successful business.
If you’re building an eCommerce brand, keep these points in mind:
- Optimize your mobile site
- Make a website that performs fast and effortlessly
- Improve your site search
- Make the checkout process quick
- Use large and appealing buttons
Fortunately, it’s pretty easy to check if your website is compatible with mobile. Just take the measures mentioned above and run your website through mobile-friendly test tools.
3. Create an eCommerce Business Plan
Even if you’ve been pondering around your business concept for years, you still need a clear path you can follow. Business plans help you have clear expectations and tasks you need to accomplish for a successful startup and give you an opportunity for weekly planning.
When writing a business plan, try finding what resources you will need. Some of them are:
- Financial resources
- Physical Resources
- Human Resources
- Time-saving resources
Keep in mind, that time-saving and human resources become pretty easy to maintain if you have an online personal assistant for your customers.
4. Become Client-Oriented
Despite the fast growth of eCommerce platforms, many customers still avoid buying online. This can be easily explained since people can’t touch, see, and feel the product you provide.
This is why you need to be customer-centric and try to make up for inconveniences users might face. Yes, buying from a website is more convenient and fast, but it’s not enough for users to make the purchase. You need to show how valuable they are. Meanwhile, the fast check-out system and site navigation will only help them make quick decisions.
Take extra steps and put yourself in your client’s shoes so you can predict all the problems they can face and solve them beforehand.
5. Use Multiple Social Media Platforms
Many stores make a common mistake of being only on one platform. But raising brand awareness on Instagram with influencer marketing, or getting engagement on Facebook through Facebook Ads is not enough. Using a combination of multiple social media platforms can give you lots of advantages and make your eCommerce business stick out.
Your brand should be available and appropriate on all social media platforms. Here are a few tips to help you spread your brand across social media:
- Post regularly according to every platform’s required frequency
- Keep an eye on competitors well engage followers
- Follow and like accounts that follow your competitors
- Use influencers as a part of your marketing plan
6. Use More Photos
People always rate things visually at first. This is why the first impression is incredibly important – especially on eCommerce platforms where the product is physically unavailable. Users notice the visual contents before anything else. This means that no matter how good your description and product quality are, you can’t sell them without lacking visuals.
Fortunately, this is one of the easiest tips to follow. Use your creativity to describe your brand voice and easily catch your user’s attention. Always add more pictures to your site and try to show all the sides and characteristics of your product in these photos.
7. Perform Multi-Channel Selling
Similar to the previous tip, you will only minimize your reach if you stick to one platform. Yes, you have to choose an eCommerce platform that fits your interests and the level of customization you desire.
And even if you have several customers who shop directly from your eCommerce shop, you still can maximize this number by being available on multiple platforms. To increase your audience, try to appear on Amazon, eBay, or Etsy.
8. Add Automated Customer Support and Live Chat
Customer support is incredibly important for any business. Customers need to be sure that every problem will be easily solved on your platform. Adding automated customer support will save a lot of time both for you and the user. Users can get their most frequent questions answered without waiting for a real person’s response. Additionally, you won’t have to hire someone for this position.
Live chat is another significant addition to the customer experience. According to recent statistics, 73% of customers won’t shop from a platform that has no live chat option. It gives people a sense of being in a real store where they can ask questions directly to the shop assistant. They can ask questions and their concerts before making a purchase.
And if you face difficulties building a live chat by yourself, you can use help from a chatbot agency that will get the job done more professionally.
9. Reassure Users That Their Data is Safe
Your eCommerce site is set to failure if you don’t have a security system that protects users’ data and privacy. Not only do you have to set the system, but you also have to show customers that your site is safe and reputable.
Use these actions to appear more secure to your users:
- Use an SSL certificate
- Track all the orders
- Stick to choosing a VPN that’s safe and reputable
- Ask your users to make strong passwords
- Pick a secure platform
- Use DRM Providers
10. Start Content Marketing
Content always was and always will remain important. Good content lays the foundation of every successful business. Content can be pretty diverse on your site. For example, constant blog posts help connect with customers on a deeper level and increase your ranking on search engines. Other content can run around guidelines and FAQ sections that help improve the customer experience. You can also consider writing guest posts on other websites too. And lastly, create a QR code for your site that you can share on many platforms and gain reach accordingly.
Conclusion!
The eCommerce industry continues to grow drastically. Users become more confident to purchase products online and many new entrepreneurs appear with new creative ideas. And though having your own successful business seems appealing, there are many problems you need to solve on the way.
You can’t ignore these tips if you want to launch a fortunate startup. Remember that users can’t physically see and touch your product so you need to leave a good first impression and give a delightful customer experience for things to work out. Apply these tips to your starting business and your startup experience will become as effortless as possible.
Read also:)
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So we hope that you have liked our article 10+ Tips to Start eCommerce Business. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below, thank you very much for reading this article.