In this article, I am going to tell you 10+ Best Email Automation Tools. so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
Are you trying to revolutionize your business and are looking for the best email automation tools? Well, we are aware of the daily time commitment you put into your email campaigns. Moreover, we are aware that you don’t want to manage each of your subscribers’ needs individually. We’re here to let you know that using an email automation service is an alternative way to manage those monotonous marketing tasks.
The idea of email marketing automation is interesting, and it’s one of those things that can benefit you greatly without requiring you to put in a lot of daily work.
For instance, according to recent data, companies that use automation software get twice as many leads as those that rely solely on broadcast emails.
In other words, if your company conducts any kind of online business, I suppose that you should seriously consider investing in email marketing automation.
Today’s article focuses on the same,i.e, “10+ Best Email Automation Tools”. The articles entail each bit of information necessary for you to know.
Let’s get started!
Table of Contents
What is Email Automation?
Email automation uses a marketing automation platform to send automatic messages so that the right people receive the correct message at the right time without the need to compose each message manually.
You may target customers based on their behavior, preferences, and previous sales when you integrate your website analytics with your email marketing software. The experience of each customer may then be tailored, and your automated advertisements will be more pertinent.
Benefits of Email Automation
Customers enjoy personalized service. Personalized content appeals to 90% of consumers either very much or moderately. Email is the personalization technique that marketers utilize the most.
Using email automation, you might even create a series of automated emails to improve customer relations and grow your business. increasing the sales funnel’s performance as an email marketing medium.
All types of teams are experiencing a change in how they operate due to automation. This might result in less time being spent manually creating email lists and scheduling communications for email marketing teams, for instance. Team members could instead utilize that time to concentrate on other crucial activities, such as in-depth customer relationship building.
With automation, you can keep in touch with your customers more effectively than ever before. Selling to repetitive customers is easier and costs less than converting a new/potential one. Make sure the material is pertinent to optimize the impact of your communications and schedule them so that your consumers hear from you frequently.
Some messages satisfy demand and are more likely to entice a customer to return.
The amount of consumers you can contact when sending an email series manually depends on the size of your workforce. If your customer base suddenly increased in size, would you be able to keep to your schedule?
Email marketing initiatives are scaled when they are sent automatically. You don’t need to make sure a staff member is present when your platform is configured to send a message each time someone subscribes to your mailing list via a custom signup form. For more inspiration, see our list of email marketing campaign recommendations.
Their actions inform your system of the messages they should get next, reducing the burden on your already-scarce resources.
How to Choose the Best Email Automation Tools?
After learning everything there is to know about email automation, you may be wondering how to pick the ideal email automation tool for your company. The market is filled with a variety of possibilities, making it difficult to select the best one for you. Below mentioned are some tips which will you make the best choice:
1. Determine your needs
What are you searching for in an email automation tool? You must first determine your needs. Obviously, the goal of email automation is to accelerate the email marketing process, but the ideal mailing experience requires careful consideration of your unique demands.
You might wish to think about the following inquiries:
- Do your marketing initiatives require client segmentation?
- Will you exclusively use email to communicate, or will you also utilize other methods?
- How much can you spend?
- Do you also require CRM software? If so, do you desire a CRM with email automation functionality?
- How many of your team members will use this tool?
After writing down your requirements, carefully consider each one and make a list of the tools that meet them.
2. Review the responses
It’s time to consider all of your options now that you are clear on what you want. Searching through product review websites like G2 is an excellent approach to finding the software. You can reduce your choices by reading reviews from customers and industry professionals on these websites.
3. See what tools other businesses are using
You might get assistance from your connections in making the best email automation tool choice. You can enquire locally and look out for the materials that competing brands use. Ask them if they are satisfied and would suggest their existing email automation tool. Why should your email automation be tested?
10+ Best Email Automation Tools
Below I am going to tell you about the 10+ Best Email Automation Tools, which are as follows.
1. Sendinblue
Sendinblue’s email marketing automation software is for businesses of all sizes.
Beginners in email marketing may quickly start their first campaign with Sendinblue thanks to its 40+ email templates and numerous process examples. In a single dashboard, more seasoned marketers can easily build landing pages and manage cross-promotions with Facebook advertisements.
Additionally, you can connect your website using one-click connectors for Shopify, Prestashop, and WordPress, or you can use Zapier to connect countless programs (like HubSpot and Salesforce) to optimize your workflow.
With the help of Sendinblue’s extensible API, developers can build specialized plugins for every use case, such as transactional emails that are prompted by in-app interactions or sophisticated promotional messages for a personalized storefront.
Sendinblue stands out due to its excellent email delivery rate. Your email campaigns will only be successful if they reach your subscribers’ inboxes and are not flagged as spam.
Sendinblue enables you to segregate transactional and marketing emails into separate streams with different IP addresses and by default employs double opt-in (for free). Additionally, Sendinblue enables you to instantly remove disinterested subscribers, effectively ensuring higher open rates.
Sendinblue offers audience segmentation, signup forms, a sales CRM, page monitoring, and marketing automation processes for up to 2,000 contacts on the Free plan, with a daily email sending cap of 300.
The Sendinblue logo is not included in emails sent under the Lite plan, which costs $25 a month and offers the possibility to A/B test marketing campaigns.
In addition to everything mentioned above, the Premium plan, which costs $65 a month, also comes with advanced reporting, Facebook ads, landing pages, and heat maps.
To expand your contact list, the free plan offers customizable signup forms, 300 emails per day, 40+ email templates, and accessibility to email automation workflows.
2. HubSpot
The most popular email automation platform among marketing agencies is HubSpot. Contact management, email tracking, and lead scoring are three of its most used functions.
HubSpot offers a tonne of other elements in its Marketing Hub toolkit that make it a fully-featured email marketing tool, despite the fact that it is more of a CRM tool and is frequently linked to its lead generation pipeline.
It is the perfect tool for sales and marketing teams that wish to collaborate because it offers dynamic list generation, segmentation, lead routing, and internal alerts.
A feature-limited free subscription from HubSpot offers fundamental contact management with up to a million free contacts.
The Basic plan for it is $50 per month. However, the expenses soar to $890/month coupled with a required $3000 (one-off) enrollment fee as soon as you can switch to the Professional plan of its Marketing Hub to benefit from automated features.
HubSpot is unquestionably a worthwhile investment if your marketing firm serves high-value clients. However, its expensive price tag and holistic approach to unlocking features might not feel justified for organizations with minimal needs.
3. Constant Contact
With a history going all the way back to the middle of the 1990s, Constant Contact may be the only email marketing tool on this list that could be considered legacy software. Although its user interface may seem antiquated and uninspired, a non-technical audience will find it simpler to utilize.
It has all the capabilities you’d anticipate to find in tried-and-true email automation software, such as list management, process automation, website forms that can be embedded, and streamlined reporting.
Constant Contact differentiates itself from the competition thanks to its specialized event marketing capabilities, which enable you to handle registrations for classes, workshops, fundraisers, product demonstrations, and much more.
Marketing professionals can quickly create a content calendar, reply to messages in real time, and run social media ads on Facebook and Instagram when combined with its social media management features.
There is no free plan offered by Constant Contact. Its Core Plan, with a cap of 500 subscribers, is priced at $9.99 per month.
Constant Contact is often more expensive than competing solutions with a comparable feature set because its fees scale with the total number of members.
4. MailerLite
As a relative newcomer to the email marketing field, MailerLite takes pride in being an email automation platform created from the ground up for novices.
The degree of detail needed for a sophisticated marketing workflow, such as timing mailings based on website visits or making product recommendations based on specific customers’ purchase histories, is missing from this approach, though.
Establishing workflow triggers is simple and intuitive because of its user-friendly design, even for people who are brand-new to email marketing.
MailerLite offers an email list manager, landing pages, eCommerce connectors (such as Shopify, Woocommerce, Gumroad, etc.), and a pop-up builder for just $10 per month.
However, its base price increases to $21/month on the Advanced Plan, which many would regard to be the plan’s true cost, in order to benefit from numerous triggers in a single workflow automation (a very valuable feature).
5. ActiveCampaign
With the help of the potent email automation software ActiveCampaign, you may incredibly precisely tailor email marketing campaigns. A marketing strategy can be created in a variety of inventive ways thanks to the ability to filter contacts into categories and tags.
Additionally, ActiveCampaign includes a built-in CRM and the special capability to seamlessly switch from list-based campaigns to one-on-one dialogues as needed.
ActiveCampaign is popular among sales teams looking to increase the effectiveness of their marketing campaigns because of its direct emails, scripted responses, and customized email signatures.
The Lite Plan’s pricing jumps sharply as the number of members rises, starting at $15/month for 500 contacts. It is one of the more expensive alternatives on this list because the majority of its cross-channel marketing tools, including SMS, landing pages, and customized forms, are only accessible on the Plus Plan or higher, which starts at $70/month.
ActiveCampaign is a fantastic choice for SaaS companies that want highly customizable emails that are triggered by a variety of user behaviors because it supports over 850+ integrations and has a strong API.
6. GetResponse
GetResponse is a comprehensive marketing automation suite with a few unique features that distinguish it from more specialized email automation software. These features include a webinar streaming tool, chat support, and an AI-powered website generator.
Similar to Active Campaign, it has a customizable workflow automation developer and advanced contact management.
With GetResponse’s free plan, you can create a single landing page, sign-up forms, and pop-up ads while sending mailing campaigns to a maximum of 500 contacts.
GetResponse is a fantastic resource for influencer marketing, especially for companies that regularly conduct webinars and other online forums for collaboration.
The $19/month Email Marketing plan offers just rudimentary segmentation, and email automation is only allowed for autoresponders.
Email marketing and event-based automation are included in the Marketing Automation plan, which costs $59 per month.
7. Drip
Drip is a simple email marketing automation program created especially for online shops. Shopify, Magento, WooCommerce, and BigCommerce are a few of its native e-commerce connectors. Additionally, its API can be expanded to function with unique shops.
Additionally, Drip offers a helpful collection of workflow templates, including as welcome, birthday, win-back, and abandoned cart emails.
Retail companies adore Drip’s clever analytics because they provide tailored product recommendations. To generate thorough client profiles, Drip additionally syncs its segmentation functionality with Facebook Custom Audience information.
The Drip pricing model is the most straightforward: $39/month for all capabilities, with a cap of 2,500 contacts and unlimited email sends.
However, sending restrictions are put in place when email senders reach 30,000 contacts, which makes this initially cheap service far more expensive in large quantities.
8. Omnisend
Similar to Drip’s more stylish cousin, Omnisend. It is aimed at bigger, multi-store online retailers.
The dynamic customer lifecycle function, which dynamically tags consumers based on where they are in their customer journey, saves the most time.
To provide actionable client data, Omnisend cleverly blends social media interactions, shopping histories, and ad retargeting on Google and Facebook.
If you have less than 250 subscribers and intend to send fewer than 500 emails each month, you can use all of its features with the free subscription.
The subscriber cap is increased to 500 contacts for $16/month, and the monthly email-sending cap is increased to 6000 emails.
Omnisend’s Pro package, which starts at $59/month for up to 2500 contacts, combines unlimited email sends with a modest SMS capacity. The more active contacts you have, the more expensive it gets.
9. Mailchimp
A simple newsletter program that anyone could use, Mailchimp was once. Over time, it transformed into a far more sophisticated email marketing automation tool.
Mailchimp offers website builders, signup forms, surveys, and distinct volume pricing for transactional emails.
The newest capabilities of Mailchimp, however, are exclusively intended for designers and creative firms.
Content is resized by Mailchimp’s content studio tool to accommodate unconventional email design layouts. Marketers receive helpful real-time recommendations from an email subject line aid and a content optimizer. Even email designs can be automatically generated by its new creative assistant AI using corporate branding materials.
A marketing CRM, a website builder, forms, landing pages, and a monthly cap of 2,500 emails sent (500 emails sent each day) and 500 contacts are all included in Mailchimp’s free plan. Sound constrained? View the top Mailchimp substitutes.
Its entry-level Essential package, which has restricted customer path mapping, costs $11 per month.
When you switch to Mailchimp’s Premium plan, which costs $299/month and gives you access to its extensive segmentation, A/B testing, and comparative reporting tools, it only truly becomes a modern email automation platform.
10. EmailOctopus
Users of EmailOctopus, a basic email automation program, can choose to send their emails through Amazon Simple Email Service (SES).
Developers that desire the advantages of a straightforward email marketing service to assist in acquiring new subscribers and automate transactional and promotional emails are the target audience for its email routing feature.
EmailOctopus is substantially less expensive than most email service providers because of its ability to route emails through Amazon SES, making it a good choice for companies with simple email marketing requirements and an internal development team.
For up to 2,500 subscribers, the Connect Starter subscription is free and includes unlimited emails.
When you switch to their Connect Pro subscription, which costs just $7/month for 500 subscribers, the EmailOctopus logo will be deleted.
Conclusion:)
Email Automation definitely helps you to expand your customer rate and ultimately helps to grow your business significantly. The above-listed tools are the best email marketing tools that we listed after research and testing. It is advisable that before choosing an email automation tool understand your needs, pricing, and other features you want. For any queries get in touch with us.
Read also:)
- 10+ Best Email Marketing Services & Software: Full Guide!
- What is a follow-up email? And how to use: A-to-Z Guide for Beginners!
- How to Increase the Open Rate in Email Marketing: A-to-Z Guide!
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