How to Write SEO friendly Blog Posts: The Beginner’s Guide!

In today’s article, I am going to tell you How to Write SEO friendly Blog Posts. so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.

A well-optimized and SEO-friendly content is undoubtedly one of the most crucial things you can do to increase the return on investment of your website. These blogs will do more than simply increase your visitors. Additionally, they’ll raise your authority and brand recognition, which will boost earnings even more. 

But it isn’t too easy. It takes talent to create blog entries that are optimized for both people and search engines. It could take a lot of time and be challenging. To keep your reader interested, you must choose and write about themes carefully.

Because it differs from writing an article, you must pay attention to the little things and follow a set of SEO guidelines. A blog post that is well-optimized and has excellent content has a greater probability of ranking well in search results.

How to Write SEO friendly Blog Posts

Here, I’m to your aid — the article will provide numerous tips to make your content SEO  friendly. But first, have a glimpse at what actually this friendly content means and what is their importance.

What is an SEO-friendly Blog?

In simple words, it implies content that ranks higher on the search engine’s results page(SERP). Google strives to saturate search engine results pages with distinctive, worthwhile material. Therefore blogs are a great way of ranking on SERP. Also, it helps your brand to show knowledge and authority in the field.

In order to write blog entries that are SEO-friendly, simply keyword research and meta-tag optimization wouldn’t help you much. But they add well to SEO but aren’t the only deciding factor. In addition to these factors, Google also looks for readability, headings, paragraphs, and many more. Though Backlinks and proper keyword utilization are the best ways to convey authority and relevance. However, Google still prioritizes content quality.

Why is SEO friendly Blog Posts Important?

There are a lot of benefits but some notable one includes:

  • Higher Visibility
  • Simpler to Rank Keywords
  • Facilitates having more Indexed pages 
  • Backlink Acquisition
  • Enhancement of Internal Linking
  • Improves User Experience 
  • Develop Authority
  • Boost Your Social Media Activities
  • Drives more traffic

How to Write SEO-friendly Blog Posts:

Your blog article must, above all else, be well-written. Many bloggers just start writing when they start a new blog post, expressing whatever comes to mind. While some individuals with strong writing abilities may find success with this, others might require assistance.

Here are a few rules to which I always adhere when I create a new blog.

1. Think carefully before you start

Before you get started, think carefully about what you are going to write. Is it worth it? Will it be able to achieve the requirements that you require? Consider the below-listed points before you start writing.

  • Which main statement do you require to make to your audience? 
  • What does your blog want to accomplish? 
  • What action do you want your viewers to take after reading the page? 

It’s better to make notes of the answers to these questions before writing and consider possible search intentions accordingly. This you can simply achieve by looking for the search term on SERP, it will provide you with a great insight into the same.

2. Plan the arrangement of your post

You must establish a clear framework in order to compose a blog article that is both legible and SEO-friendly. This means that each of your posts must follow a good writing pattern.

Below listed points entail the same: 

  • A brief introduction: this basically provides a glimpse of what you’re about to write.
  • Well-structured body: here you state all the major points in a structured way,i.e, using bullet points, proper paragraphs, and others. 
  • Final Verdict/Conclusion: you basically need to summarize all the key points in brief or what is the conclusion of the blog you just wrote.

Write out your thoughts or make points for each of the three sections in a few phrases.  These points will definitely help you while writing and refrain you from moving off-topic. This will enable you to write well-organized and understandable blog content. The actual writing may now start.

3. Use paragraphs and headings

One of the important aspects which individuals apply but not well. It simply means, that everyone utilizes paragraphs but only a few are able to do it well. 

The first thing which is to be considered is to not make paragraphs after each phrase to make your content look nice. Additionally, try to avoid making them too long because each paragraph should focus on a different theme or issue. 

Consider the core theme of each paragraph and then make sections simultaneously. That’s the way to achieve a good blog post. But yeah, you ought to be able to succinctly express that core theme in one para. If it can’t be done and you need to utilize extra paragraphs to further describe the core point, just use but don’t add excessively.

Once you have decided on a core theme for each of the paras, consider giving them a suitable heading. Proper headings will aid readers in understanding the subject matter of each section of your work. Use subheadings to guide readers through your content if you wish them to do so. 

Subheadings to each section make your visitors freely go through the blog and make the pattern or structure of your content clear. Not only are they crucial for readability, but also for SEO. 

Now how could subheadings help in achieving SEO? Simply, I would suggest adding the focused keyword of the blog in a few of your subheadings, but not all. If you mention in all the subheadings the content will seem forced which should be informative throughout. This may refrain individuals from reading further. 

4. Using transition words

This matters a lot though many writers refrain from it while writing. Transition words help your viewers/readers in reviewing your content and determining how sentences and paragraphs relate to one another. 

Say, for illustration, that customers choose to purchase your product/services for three reasons. For this you may use signal words like “first,” “second,” and “finally” wherever necessary. But how does it help? Well, it grabs users’ attention and also helps in retaining them throughout. Additionally, phrases like “yet,” “similarly,” and “for example” clearly tell your readers what you actually want to state. 

In conclusion, you should consider using words such as “to conclude”, “to summarise” or “in brief” — this provides your viewers with an immediate understanding that a conclusion will follow. Thus, transitional words are crucial for giving your content structure and also making it engaging for viewers to read.

5. Use related keywords

Firstly, “Use related keywords” doesn’t mean stuffing your post with your focus keyword. Just refrain from doing so, it has a very bad impact. I have seen bloggers using their focus keywords in each para or after constant gaps, don’t do that. It reduces the readability of your blog and may hamper its search engine ranks. Google wants you to create user-friendly content. Its algorithm has been very strict compared to the past, so all these tactics definitely won’t work.

Moreover, it has additional techniques to determine what your writing is about and does not require you to use your target keyword every other phrase. Synonyms and other related keywords that are connected to your focus/main keyphrase are one of the ways that Google determines the subject of your content. Therefore, it’s advised to use synonyms and related keywords.

6. Optimization of the length of your Blog

Ensure that your blog entries are at least 300 words but — again don’t post varying lengths daily, rather stick to some number or around that. It will help in maintaining a balanced article length. Although Google favors lengthy content, if yours is too long, readers may become discouraged. I would suggest writing lengthy articles only when you are confident in your writing ability. When a post is lengthy, it puts a lot of demands on the readers. 

Continue reading if you’re unsure about the ideal length for a blog post. This will help you in creating an SEO- friendly blog and maintain employing your target keyphrase throughout your text.

7. Link to previous blogs

Interlinking is the term used for this. This adds well to SEO optimization. If it’s missing, may your content won’t rank up to the extent you have expected. So, don’t forget to link to and from any previous entries you’ve written that address the same subject as this one. Your shown subject-matter expertise will strengthen both your new and older blog pieces.

As said, interlinking is crucial for your Google rankings. Not to mention, connecting to relevant material is beneficial for your viewers too. They could also be interested in reading your other blogs, which interlinking facilitates. 

Note that just adding links to previous posts won’t help much. You should proceed in a way such that you can relate it to your previous blog well and ultimately suggest viewers look for your previous post. Therefore, take the time to link to and from your earlier material since it will assist visitors to manage and comprehending the relationships between the many blogs on your website. 

8. Let others analyze your post 

It’s better to get your post read/reviewed by someone before publishing. Now, you would ask how it helps. Firstly if your content has some flaws, this will make you aware of them.  Doing this can help you fix your typos and grammatical issues. You may ask them whether they comprehend the primary idea of your content.

You may benefit from this by getting an unbiased assessment of how readable and appealing your writing is. Make sure to run your article by anyone on your team/ known who is knowledgeable on the subject you are writing about. They can then assess if you have covered everything necessary and offer ideas to improve your content.

9. Be consistent with a blog post 

This is one of the most necessary aspects to get your content ranked — it helps you, in the long run, a lot. Therefore your website’s blog entries should be regularly updated to show Google that your website is active.

Moreover, it is suggested that an inactive site isn’t crawled much by Google, ultimately hampering the SERP ranking. Note that it doesn’t mean to post irrelevant content for consistency. Make sure all of your material is of the highest caliber: well-written, educational pieces that engage users.

If you aren’t able to post regularly, you can hire a professional writer or you can make an editorial schedule for your blog — which is a wonderful idea too. This enables you to organize the procedure such that it works for you and your team. 

10. Consider using popular Plug-ins

Not a compulsion but yeah using plug-ins you can be sure of your content for each aspect. Though some content management systems like WordPress offer inbuilt SEO guidance, additional plug-ins can ensure the utmost and also those aspects too which WordPress or any other content management system lacks.

Below mentioned points are how some popular Plugins work and make you ensure about your content:

  • Provide ideas for additional relevant keyphrases you may use to improve the quality and relevancy of your stuff.
  • Evaluate how readable your writing is,i.e, for paragraphs or long phrases and tough words.
  • Examine your article’s internal links and external links. Some plug-ins even suggest linking to relevant content on your website.
  • Determine if you employ your keyphrase sufficiently or too frequently throughout your writing.
  • Make you aware if you have utilized the same focused keywords which you already used in your existing articles.

Therefore, using a plugin helps you a lot and ensures your content is Seo-friendly but you can rely on a content management system too. If you’re looking forward to plugins research and analyzing well then move ahead to buy. Look for whether or not it provides all the above-mentioned points.

How to Use Images in your Blog Posts for Better Engagement?

Humans are visually stimulated creatures- we enjoy having images to look at and engage with. Because of this, photographs are often considered the universal language. No matter how different people are in terms of culture, images are the one thing that can connect and bind people together. The same applies to blog posts. In order to increase engagement, inserting images into your posts will expand the range of people that you are broadcasting. 

1. Get Creative

To add a little depth, it is recommended that you use transparent background images. This will generally make the images feel lighter and more aesthetically pleasing, to fit a simpler look for your blog. This means that there will be less distraction and the image is able to speak for itself. Using transparent background images also gives you the freedom to insert these images onto new backgrounds and other images, showing that they offer a lot of versatility to make the images suit the style of your blog. 

2. Promote Your Brand

Promoting your brand is a skill that can take experience and practice to master. Customers are more likely to trust brands and websites that have images to back up the content that they are writing about, especially if they are selling these products, as they can see for themselves whether they feel the images capture what they are seeking. Utilizing brand recognition and website development strategies will only increase your engagement, so incorporating images that you have perhaps taken yourself, or are affiliated with your website, will increase consumer familiarity. 

3. Optimize Your Images

It is all well and good to include images to increase the engagement of your website, but this engagement will be sure to decrease if you do not optimize the load time of said images. Because our world has now headed in the direction where immediate gratification is preferred, the readers of your blog posts will soon get impatient if they are having to wait for the image to load or if the size of the images moves the other content of the page around. In order to get your images to load quicker, try decreasing their size. 

4. Use Infographic Formats

Using infographic formats, such as pie charts or other graphics with minimal text, is a clever method of increasing your engagement by still letting your reader absorb all the information that you intended through an image-based format. Showing the image with all the data laid out there in front of them can be more appealing to the reader as it takes much less effort, but they are still gaining the same result: more knowledge. With a little bit of research, you can find many accessible infographic templates that you can use to get started doing this.

Hope you have read about How to Write SEO friendly Blog Posts above. So now if you want to get more information about How to Write SEO friendly Blog Posts, then you can watch the video given above.

Conclusion:)

To conclude, I would say Google’s algorithm for ranking websites has become robust and utilizes numerous methods to give a participant rank to any page. The days of using a few simple SEO techniques to improve your website’s Google ranking are long gone.

Therefore they won’t help you much. What can help you is high-quality “SEO friendly content” content. Additionally, having this type of content increases the number of links, shares, tweets, and repeat visitors to your website. 

There exist numerous other methods to enhance your post but the most important aspects are listed above and would definitely help you in creating high-caliber content. For any queries or suggestions, you can consider dropping them in the comment box below.

Reda also:)

So hope you liked this article on How to Write SEO friendly Blog Posts. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you so much for reading this article.