In today’s article, I am going to tell you about How to Increase Traffic on Blog, so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
Nowadays, blogging has been widely preferred by many businesses as a means of promoting their brands and websites too. They have the knowledge to boost their blog or have the marketing team handle the same. However, blogging is preferred by many working professionals, students, and others too. Having made up their mind, they face issues about how to get started. Websites are not an issue for them; where they face an issue is how to write a perfect blog. To be more specific, a blog that ranks well on SERPs and receives a lot of traffic.
Numerous articles and blog tutorials are available with the tag “How to increase the traffic to a blog”. Ours is among them too. Here is a guide for you that will help to boost the traffic on your guide. How does it differ then?
It’s completely based on what we at Oflox strategize in our content to boost traffic. If you read our blogs and articles on a regular basis, you’ll notice a strong correlation.
Table of Contents
How to Increase Traffic on Blog:
Now I am going to tell you 13 tips about How to Increase Traffic on Blog below:
1. Know about your targeted audience
“Targeting audience” is the first thing that most bloggers strategize, including our Oflox team. They are the ones for whom you’re creating the content. So knowing about them can have a big impact and help you write more precisely.
Though many bloggers ignore this, believe it or not, it’s an important aspect that must be considered. When you’re aware of who you’re writing for, you can create content accordingly. When your targeted audience will read those, it’ll be very easy for them to cope, as the content you have designed is according to them.
So try to find out about your audience first. Below listed are the queries which you should research before starting off with writing :
- Who are you trying to reach?
- Where are they facing problems?
- What are the things they are in need of?
- How would they want to discover the solutions to their problems?
Once you have a better understanding of these questions, you can create better and more precise content. But this is not the only requirement. Have patience and scroll down.
2. Keyword Research
This is something that all bloggers prefer. It is used by the content writer and the SEO expert as well. Keyword research enables bloggers like you and me to find unique and trending phrases or sentences that users are searching for.
Basically, this is avoided by newbies. If you’re one of them, avoid doing this. Its importance doesn’t need to be explained. The one-word answer is that the more you create content on trending topics, the more your blog will be featured. Note that it depends on SEO and other factors too.
Why should you avoid guessing?
Understand this: irrespective of your niche, there are millions of questions related to it and for which users search. It’s really hard to guess which is the most trending among them.
Even if you guess the most trending topics, there are very high chances that your blog will not rank on SERP. The reason is the keywords that you have used. One won’t be trending (you guessed for the topic, read properly) or the other could be the vast competition.
Keyword research has the following benefits:
- With the help of this, you can find out what people are actually searching for.
- It will help you to find unique ideas for those particular terms and, ultimately, in writing precisely.
- Analyze rivals’ content on the same and then make your own that can outperform them.
- To keep visitors engaged, we create more and more content based on researched keywords.
But now you’ll ask how to find the trending ones.
It’s not that you have to ask millions of people. What you need is a perfect tool that can meet your requirements.
We have numerous tools developed by reputed developers and software engineers. There are both free and paid tools. Some of them are SEMRush, Google Console, and Ahrefs keywords.
If you want a complete guide on keyword research tools, refer to our blog. Click here.
3. Creating engaging content
Almost all users search for good quality content on search engines, especially ones that can meet their requirements.
Generally, according to users, the content with in-depth details on any topic is a good one and it’s really beneficial to them.
These in-depth articles are named “pillar articles”. Advanced writers, on the other hand, refer to them by other names, such as “cornerstone papers” and others.
To create this kind of article, you need to be thorough with the most suitable keywords. After keywords, what your article should reflect is deep information or full details in other words. For more traffic, you need to create more of these articles and cover the promising keywords at a good pace.
Enlisted below are the points for creating such articles:
- Firstly, “Pillar Articles” are irrespective of niche and topics, so be free for that.
- Your pillar articles should be thorough and contain in-depth information on the particular topic, which is how they vary from other articles.
- Try to start from the beginning and then slowly enter the topic with extensive details.
These kinds of articles are lengthy and thus independent of time. What you need to make users engage is helpful, detailed, and appealing information or content.
To be on top of the SERP, update them regularly by either updating the contents or sometimes by adding links to the new blog on the same information(update one).
4. Implementation of SEO
Using SEO best practices, you can improve your website’s ability to be found by search engines. You don’t have to be an “SEO Expert” to implement it.
It’s a myth that only professionals can make a huge SEO impact. Anybody can do SEO to manage their own websites. What you need to know are the tools with which you can do SEO.
If you have a WordPress website then Yoast SEO is recommended. It has step-by-step instructions which are very good and easily understandable.
However, if you have any issues with that, we already have an article that includes numerous of these tools with detailed features. Click here.
5. Giving Headline to the blog
The first thing readers see when they come across your blogs or articles in SERPs or RSS feeds is the headline of your post.
An attention-grabbing blog article title attracts more clicks. A bland and uninteresting headline, meanwhile, is ignored and is more likely to be scrolled through by users.
Because of these reasons, headlines are crucial.
You need to know how to come up with titles for your blog posts that will interest readers and promote more clicks. You can achieve this by reading professional bloggers’ headlines and seeing what they’re creating. You’ll gradually develop an idea about it, and your mind will be programmed to think in that manner.
6. Interlinking of the blog
I hope you’re now good enough to make quality content. If so, these are the steps you should look for. It is vital to link to your articles from your earlier blog pieces. This is known as internal linking, and it is very important for SEO.
The following details why internal connectivity is highly essential:
- Internal links aid Google in comprehending the relationship and connection of the many pieces of content on your website. This is one of the factors that Google considers for ranking your websites.
- When properly positioned and used appropriately, internal links may help you boost pageviews, lower bounce rates, and enhance the engagement of users on a page.
- It’s hard to ask other websites to connect to your posts. Therefore, linking to one’s own website is widely preferred.
Tip: While writing the content, design it in such a way that you can relate it to your previous blogs so that users are compelled to visit them.
7. Backlink Creation
Though this is part of SEO but needs to be mentioned separately because of its wide importance. An incoming link to your content from another website is known as a “backlink.” Backlinks are an important factor as Google considers them a lot while giving a rank to any page on the SERP.
It might be quite challenging to obtain backlinks from reliable websites and blogs. There is nothing that only newbies struggle a lot with. Even skilled and experienced bloggers find it challenging.
To gain high-quality backlinks to your website, the following suggestions will be helpful:
- Interact with bloggers and influencers in your field, and let them know about certain pages on your website that they might want to connect to.
- Contribute articles to other blogs and websites. This technique is known as “guest posting.”Mention them in your blog. It’ll increase the chances of your link being featured on their blog. They’ll probably want to encourage their audience to check out their interview.
- Including a link to your website on all of your social media pages is the simplest way to obtain a backlink.
Tip: For greater results, you need to engage users on your social media profiles. You can refer to our guide on completing Social Media Marketing. Click here.
8. Utilize testimonials and users feedback
User-generated content is basically the components that you include on your website so that they can interact well. This section contains user feedback in the form of reviews, comments, and other items.
Spending more time on your website increases the likelihood that visitors will come back, share it, and perhaps make a purchase. Since it offers users several options to contribute and become involved, user-generated content helps you increase traffic to your website.
You may include many different types of user-generated material. You must decide what would work best for your blog and then carry on with it.
9. Loading speed & optimization
In this digitized world, no one wants to wait. So if your website is slow, it’s really bad for you. Users will simply go back and look for other websites without having a glimpse at your content.
Website speed and page load time are also crucial ranking considerations for search engines like Google, Bing, etc.
You must optimize WordPress performance if you want to make sure that your website loads quickly. This can be achieved by the utilization of caching, a reduction in bloat, and image optimization.
10. Email Marketing
I don’t know why, but many newbies keep beating their heads throughout for new visitors. The real fact is that they are losing a lot of existing visitors while striving to gain new ones. They waste too much time attracting visitors to their websites.
Focus more on your existing visitors. They can be a great source of new fans too.
The secret to increasing blog traffic is to keep existing readers coming back, not merely attract new ones.
Want to know how to achieve this? Read below.
- You may accomplish this by asking them to subscribe to your blog. This will send them notifications as soon as your blog is published.
- Social media is a great tool, but the user experience with your website will be reduced to some extent.
Here comes the email to aid:
The most preferred marketing tool nowadays. The reasons are listed below for the same :
- The best quality of your email list is that you own it. You may directly access the inboxes of your users, and your audience is limitless.
- Email marketing is the most cost-effective and effective marketing tool you have at your disposal. You are continuously losing potential subscribers if you don’t have an email list.
- To increase the number of people, i.e., engagement on your blog, you may send out frequent email newsletters. There are a lot of tools which you can definitely consider. This includes MailChimp, Sendinblue, and many others.
11. Engage with influencers
Influencers may help you market your blog and can significantly increase the traffic to your website.
The only issue is that the majority of influencers already receive numerous offers with a pretty good return. Here, they think you have little to give them. However, you can still nail it. Follow the 4 steps mentioned below :
- You must first engage in conversation with them on social media.
- To start the conversation, comment on their blog entries, react to their forums and share their information from your own perspective. Note that all this should be beneficial to them.
- Make sure every encounter you have with them advances the conversation and builds a bond with them.
- When users recognize their efforts, influencers are pleased, and the chances increase that they’ll remember you. You can ask for guidance from them when you get to know them better.
It may look like tough work requiring too much effort and time, but the consequences of it can be long-lasting and can make a huge difference to your blog traffic.
12. Monitor keyword rankings
You must analyze and monitor each of your content pillars’ performances to know their performance after producing and advertising them. Additionally, look for keywords that rank your blog the most.
Google Search Console can be used to analyze and monitor trends. This will give you a full analysis of your blog’s performance. If you’re new, you may use their tutorial to learn.
Furthermore, you should definitely use Google Search Console to monitor the performance of your competitors’ content. This will not only help you improve your creations, but it will also help you with strategy development and content planning. As mentioned above, SEMRush and many other tools are there that you can use to find the keyword rank.
13. Track website traffic and engagement
Receiving traffic is not a great achievement. You should prioritize keeping them also, i.e., analyze them. Look at who your visitors are. This will surely help you to assess your approach or determine your next step.
For this, Google Analytics is required.
Google Analytics tracks your website visitors and makes it possible for you to see the performance. This includes website traffic, user interaction, and other user-related activities.
The main benefit of adopting Google Analytics is the ability to monitor user behavior on your website. Knowing this information enables you to focus more on the effective part rather than wasting your time on an unproductive one.
Hope you have learned about How to Increase Traffic on Blog, so if you want to know about How to Connect Blogger with Google Analytics, then you can watch the above video.
Conclusion:)
To conclude, this was all about boosting the traffic of the blog. Be precise and focused throughout each step, it’ll help you to achieve more and will make you gain more traffic.
With your efforts and precise work, you can surely achieve a lot of traffic, as we at Oflox are achieving.
Read also:)
- How to Get Your Blog Noticed by Google: The Beginner’s Guide!
- How to Optimize Blog Posts for SEO: A-to-Z Guide for Beginners!
- What is Guest Blogging? And How to Boost Website Traffic With This!
So hope you liked this article on How to Increase Traffic on Blog. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you so much for reading this article.