SEO

What is Google AMP, What Are Its Advantages & Disadvantages?

Friends, do you know What Is Google AMP (Accelerated Mobile Pages)? A lot of people are still not aware of this, if you are also one of them, then there is nothing to be ashamed because Google keeps bringing new technology every day and in such a way everyone gets information every time and sometimes for a while Meets Come on, today you too will get the information about this Google technique well here.

If you do not know, then I will tell you what is Google Accelerated mobile pages, as well as what will be the advantages and disadvantages of Google AMP?

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Whenever you search something with Google search engine in your smartphone, you have noticed that a symbol like electric light appears. Have you ever noticed about it? Yes, you must also have seen this sign because nowadays many websites are using this feature of Google. By searching any keyword, you will find some of those results with its special symbol.

What is Google AMP

The website where you see this symbol, understand that they are using it. Its most important purpose is that the website loads very fast and its pages open in mobile.

How is it beneficial for SEO? What is its value and what is the disadvantage of using it? Is it right or wrong to use it for Blog / Website? If you want to clear your doubts like this, then read this post from the beginning to the end. Why am I in this post what is Google AMP and what are its advantages and disadvantages? Will know more about it in detail.

What is Google AMP (Accelerated Mobile Pages)?

Accelerated Mobile Pages is called Google AMP in short form. It is an open source framework that makes an AMP page of any website page, with the help of which the website can be opened in mobile in a very short time. When a plugin is installed in a website, it creates a separate AMP page in addition to all its canonical pages. And when a smartphone user opens that page in their phone, the AMP page opens instead of the canonical page but it opens very quickly.

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For this, AMP uses Javascript, HTML and Cache. It appears as much content from the canonical page in the page of its version as in which the user gets complete information about it. The additional things that happen do not show them, due to which the page becomes very light weight and opens at a fast speed.

Nowadays everyone has a smartphone in their hands and people use a smartphone from getting up in the morning to sleeping at night. We all know very well that people do most of the work in smartphones. Computers are rarely used. 70 -80% people use Smartphones for web-browsing. This figure is very high compared to computer. There was a time when all work was done by computer. There was no other means of doing online related work without a computer. But Smartphones solved all the problems.

The high traffic on website / blog also comes from the Smartphone itself. Since now people mostly use the Internet in Smartphones and also do Browsing. Keeping this in mind, this facility was started. Its specialty is that it opens Webpages in the blink of an eye. This makes any type of blog / website superfast browsing.

1. How Is Google AMP Important To SEO.

There are many areas where internet connectivity is not good and Speed is also very low. It is difficult to use the Internet in such an area and to open a webpage in it. Even in those areas, this technology is a very good option, so that even if there is low connection speed, the page opens very quickly.

According to Google’s survey, it has been found that when a user opens the page of a website. So only 2 -3 Seconds waits for the page to open. In such a situation, if the website takes more time, then the user takes his information from another website. Even if you have written high quality content in your website but due to decreasing website speed, people leave before the page opens. Now you just think that if you use this, then it will reduce the loading time of your website. Gives.

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Using this, the website opens in working time from 1 Second. So now you must have understood that by using it we can increase our traffic a lot and also gives the user a good browsing experience. When the loading speed of the website will be low then the traffic will also increase well and that is why it supports SEO a lot. If the website speed is good then it also affects the user and this brings the user back to the website again.

2. How Did Google AMP Get Started.

To improve the performance of the mobile web, Google announced the October 7, 2007 Google AMP project by talking to companies related to News Publishers and Technology. 30 news publishers and technology companies such as Pinterest, linkedin and WordPress started the project together with Google.

Accelerated Mobile Pages is an open source website publishing technology, designed to improve the performance of the website. And users can be better served. Google showed AMP Version web pages in mobile search results to users for the first time in February 2016. Facebook Instant Articles was also launched in the same year, which was considered as a competitor of Google.

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This is how it started, and now many websites also have the same version.

3. How Does Google AMP Work.

Google AMP works in the open web and supports it in almost every browser. When the Accelerated mobile pages version of a website is created, a link to the HTML tag is created in the source code of the standard page of the website. In this way, the page of this version of any website is also displayed when using this technology in the website.

Website pages come in the eyes of Web Crawlers quickly, so those who are search engines and referring websites, first search for the link of this version compared to the standard version.

This technique of Google is very beneficial for SEO because it loads very fast pages. What causes pages to load so fast? Accelerated mobile pages load very fast because only the main content of standard page is shown in the page. Widgets and extra contents that are in Standard Page are not loaded in its version. In this way the page size is greatly reduced and the page loads at super fast speed. According to Google report, the pages that Google shows in search results are loaded in less than 1 second. Page uses 10 times less data than standard page.

4. AMP System Divided In 3 Main Parts.

  1. AMP HTML: It works on HTML language only. The contents of the website are set according to their needs.
  2. AMP Javascript: It manages the contents of the main source and quickly loads the page.
  3. Google AMP Cache’s: Most of the pages are displayed by Google Cacheโ€™s. But apart from this, there are other companies that support Cache. One such company is Cloudflare which serves Cache.

5. Advantages of Google AMP.

All of you know that in today’s time, 70 -80% people use Smartphone for browsing. If we want to bring more traffic to our website, then this is a better option. If users get less load time then the speed of the website will be more and they will be easier to browse. In such a situation, the site’s reputation will be better in the users and traffic will increase more due to the good speed of the website.

This is good for SEO because web crawlers search pages faster than normal pages, and in this way Organic Traffic will also increase more of the website, as well as setting up Auto Ads in Google AMP.

6. Disadvantages os Google AMP.

In order to load the website quickly, only the Main Content is shown in the page of AMP Version. In this too, there is an option to apply Google Adsense ads. But what happens in Google Adsense or other advertisements in the pages are a small number of shows. Impression is very low and due to this Revenue becomes quite useful.

Apart from this, there is also no option of comment box for this, then the user has to go to the Non-AMP page. In this, money has to be paid for applying favorite themes. They give us just a few themes for free.

Once you enable AMP in your website, then Google will only index AMP pages in your website mobile. In this condition, if you disable it, they will get a 404 Error message after all the pages are indexed. There are a lot of posts in a very large website, in such a situation it is very difficult to disable it after so many posts.

Conclusion ๐Ÿ™‚

Friends, I hope you have got every important information related to Google AMP. We have here what are the advantages and disadvantages of Google AMP? Apart from this, we also learned how it works. Full information is also given about this. And for more information about us, you can watch this video of us.

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