In this article, I am going to tell you the 10+ Best Email Marketing Tools. so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
Email marketing has ushered as one of the best strategies for business growth. You’ll need an email marketing tool if you intend to employ this marketing channel to connect with your customers.
I’ve had the chance to test out a variety of email marketing tools while building up our own email list over the years. In this article, I’ll outline the top email marketing tools currently on the market and offer some advice on what to look for in a provider.
Today’s article focuses on the same, i.e., “10+ Best Email Marketing Tools” The articles entail each bit of information necessary for you to know.
Let’s get started!✨
Table of Contents
10+ Best Email Marketing Tools
Below I am going to tell you about the 10+ Best Email Marketing Tools, which are as follows.
1. MailChimp
MailChimp is an extremely well-liked email marketing service with a ton of helpful features. You can manage your email list, create ad campaigns, and send transactional notifications like order confirmations using the platform.
MailChimp has a wealth of excellent features. The flexibility of its email design is the most amazing of all these.
A simple drag-and-drop email builder on the software makes it simple to produce eye-catching email messages. You can construct a template-based email with dynamic content that is then automatically personalized for each recipient.
Even better, it offers a Creative Assistant that can work with you to develop designs based on your branding.
You can link the platform to many other eCommerce platforms if you’re an online retailer. You may swiftly insert goods into your emails by doing this.
Pros
- The email design interface is simple to use.
- Several connections to other platforms
- Automated workflows with the Customer Journey Builder
- Make advertising for Facebook and Google.
- Website form integration
- Simple to manage your email list and apply tags
Cons
- Affiliate marketing is not permitted.
- For free plans, there is no automation series.
Pricing
There are both free and paid plans for MailChimp. You can send up to 10,000 emails each month and receive up to 2,000 contacts with MailChimp’s free edition.
The Creative Assistant and 1-step email automation can both be built using the free plan.
Pricing for the premium services is determined by the number of contacts you have, with the Essentials plan starting at just $11.
The following expenses must be paid if you intend to have 10,000 contacts:
- Essentials plan: $87 per month
- Standard plan: $115 per month
- Premium plan: $115 per month
Three user slots are included with the Essentials package, along with crucial features like pre-made themes, the Customer Journey Builder, tags, behavioral targeting, and basic segmentation.
Each month, you are permitted to send as many emails as the number of contacts allowed by your plan. This indicates that you can send a maximum of 100,000 emails each month if your plan allows for 10,000 contacts.
2. Moda
Moda is an AI-powered eCommerce growth platform, headquartered in NY City. Focused on scaling promotions and driving revenue growth for DTC e-commerce brands, it enables you to create Emails, SMS, and Forms, with Segments for improved personalization and automated workflows with a unified dashboard for advanced analytics.
The drag-and-drop builders and plug-and-play templates available in campaigns for almost all e-commerce use cases help you quickly create meaningful, personalized, and conversion-focused marketing experiences. The platform also includes pre-built reports, RFM segments, and thorough attribution to unlock repeat revenue through hyper-personalized messaging, making it the ultimate email marketing tool for any eCommerce stack.
Pros
- Intuitive pre-built behavioral segments
- Easy to use, drag and drop email builder
- In-depth analytics and real-time reporting
- Unlimited Integrations with just a click
Cons
- Fewer list-building options
Pricing
Moda is available at two price points – Starter & Growth
The Starter plan allows for 250 contacts, up to 1,000 emails, 50 SMS credits, basic reporting, and unlimited integrations.
The Growth plan is customizable and starts by offering 1000 contacts, unlimited emails, 50 SMS credits, advanced reporting, unlimited integrations, and add-ons.
- Starter plan: $0 per month
- Growth plan: $15 per month onwards
3. Mailmodo
Mailmodo is an all-in-one email marketing platform that provides solutions for all your email marketing needs. It lets you create and send AMP-powered interactive emails using their editable pre-made templates.
They also have a drag-and-drop editor to make the process easy. It also allows you to automate and send triggered emails and design customer journeys using their visual customer journey editor. It also has an integrated analytics dashboard that gives you an overview of the performance of your email marketing campaigns. Other features include dynamic segmentation, send time optimization, A/B testing and a new AI subject line generator.
Pros
- Very good customer service
- Easy-to-use interface
- Wide selection of templates to choose from
- Wide selection of interactive widgets to choose from
- Features like send-time optimization and dynamic segmentation are great add-ons
- Can set up automations and triggered emails
- Has a visual journey builder
Cons
- Has a learning curve
- Limited support for non-english user.
Pricing & Plans
- The plans start from $39 a month after a 21-day free trial.
4. Smartlead
Smartlead is a cold email automation platform designed for businesses that need to send high-volume outreach campaigns while maintaining good email deliverability rates.
What makes Smartlead different is its unlimited email account approach. Unlike competitors that restrict you to just a few accounts, Smartlead lets you connect as many email addresses as you need. This helps you distribute your sending volume across multiple accounts, which significantly reduces the risk of triggering spam filters and keeps your sender reputation intact.
Beyond email, Smartlead offers multi-channel outreach capabilities including SMS, LinkedIn, Twitter, and WhatsApp. This means you can create sequences that reach prospects through different channels, improving your chances of getting a response.
Pros
- Unlimited email accounts and an automated warm-up system
- Multi-channel outreach capabilities (email, SMS, social media)
- AI-powered optimization for subject lines and send times
- Advanced deliverability features, including automatic IP rotation
- Comprehensive analytics and real-time reporting
Cons
- Limited integrations are available only on higher-tier plans
- Additional costs for extra team members and clients
- No priority support on the basic plan
Pricing
Smartlead’s pricing depends on how many leads and emails you’re handling, not how many email accounts you connect (those are unlimited in all plans). The Basic plan starts at $39 per month (or $34 annually) and supports up to 2,000 active leads with 6,000 monthly emails. This entry-level plan already includes unlimited email accounts, email warm-up, and dynamic sequences.
The Pro plan at $94 monthly ($79 annually) scales up to 30,000 active leads and 150,000 monthly emails, adding integrations, API access, and active customer support. For agencies and large enterprises, the Custom plan begins at $174 per month and supports up to 12 million leads with 60 million monthly emails
All plans include their proprietary email warm-up system, but the higher tiers offer more sophisticated deliverability tools and priority technical support.
5. Moosend
Moosend is a more recent email marketing service that debuted in 2011. The platform has a tonne of helpful features, making it simple to use as an all-in-one email platform.
The customizing tools in Moosend are its main advantage. The software has more choices than just name insertion to enable you to send people messages that are incredibly targeted.
The platform can evaluate your data using AI to generate personalized, automatically generated product recommendations for each user.
It is possible to send people personalized messages based on the climate in their location by utilizing weather-based recommendations.
Pros
- A/B analysis for subject lines
- Sophisticated audience segmentation
- 40+ excellent email templates
Cons
- No free offer
- Small analytics
Pricing
Email marketing is a paid service. Pricing is determined by contacts, with the Pro plan with 500 members beginning at $9 per month.
You receive unlimited email sends, automation processes, and sign-up forms with this service.
As you scale your plan, prices stay reasonable. For 10,000 users, a monthly subscription costs $88, on average. A 30-day free trial is available to new users.
6. ConvertKit
ConvertKit is email marketing software made to assist content producers in expanding and interacting with their audience. The software allows you to create emails, create automated campaigns, acquire contacts, and deliver email broadcasts.
ConvertKit distinguishes itself by enabling users to increase their audience size and acquire leads. You can easily alter your forms using the editor for signup forms to increase their efficacy.
You can add your own custom fields and choose from a wide selection of pre-made templates to collect the data that matters to your company.
ConvertKit also simplifies the delivery of lead magnets because all you need to do is add your files to your account, and the platform will send the file whenever a user subscribes.
Pros
- A simple email editor
- make personalized audience segments
- Automated email funnels and workflows
Cons
- A few just design templates
- Analytics and reporting are fundamental.
Pricing
ConvertKit offers both complimentary and premium plans.
1,000 subscribers are allowed under the Free plan, and login forms, advertisements, and landing pages are all unlimited.
Pricing for paid subscriptions is determined by the number of subscribers, with the Creator plan’s price starting at $15 per month for 300 contacts.
With the exception of subscriber engagement scoring and deliverability reports, this subscription includes the majority of ConvertKit’s features.
The price for having 10,000 contacts is listed below to give an insight of how pricing scales:
- Creator plan: $119 per month
- Creator Pro plan: $167 per month
Convert Kit offers a 14-day free trial to new users.
7. Aweber
Aweber is a well-known name in the email marketing industry. Over 100,000 businesses utilize the software, which was founded in 1998, to reach clients and expand.
The list management features of Aweber are its strong point. The platform makes it simple to build segments based on a range of user behaviors, including purchases, email opens, clicks, page visits, or geography.
To provide more individualized messages to your audience, you can generate new segments using custom fields. Aweber also enables you to tag contacts indefinitely.
Pros
- several features are included in the free plan
- intuitive email creator with built-in Canva help
- divisions for customized marketing are simple to build
Cons
- the hefty initial cost for a premium package
- Email automation lacks a visual workflow builder.
Pricing
Aweber is available in two versions: Aweber Free and Aweber Pro.
You can send up to 3,000 emails each month and gain up to 500 subscribers with Aweber Free. The concept also features sign-up forms, drag-and-drop email creation, and email automation.
The cost of Aweber Pro depends on how many subscribers you have; it starts at $29.99 a month for 500 subscribers. This plan includes every function offered by Aweber.
The price rises to $79.99 per month after your list reaches 10,000 contacts or more.
By choosing annual payments, you can reduce the overall cost by 33%.
8. Unlayer
If you want to create stunning emails without touching a single line of code, Unlayer makes the whole process refreshingly simple.
It’s a drag-and-drop email editor designed to help you build professional, mobile-friendly emails in minutes, whether you’re starting from scratch or customizing one of their hundreds of beautifully designed templates.
One standout feature? Unlayer’s templates are fully compatible with Mailchimp. So if Mailchimp is your ESP of choice, you can easily design in Unlayer and export directly — no formatting headaches.
Beyond that, it’s also great for teams: you can save and reuse content blocks, collaborate in real time, and keep everything on-brand with custom styles and templates. For SaaS businesses, there’s even an embeddable version of the editor you can plug into your platform.
Pros
- Clean, intuitive drag-and-drop interface
- Library of professionally designed, Mailchimp-compatible templates
- Save and reuse content blocks for faster workflows
- Great for teams — real-time collaboration and custom branding
- Can be embedded into your own app for customer use
- Exports clean HTML and integrates easily with major ESPs
Cons
- Doesn’t send emails on its own — it’s purely an editor
- No built-in reporting or campaign tracking
Pricing
Unlayer’s email editor is free to use. Paid plans start at $15/month and give you access to premium templates, collaboration tools, and saved blocks.
If you’re building your own SaaS platform and want to embed Unlayer’s editor, then the paid plans start at $149/month with white-label options, priority support, and full customization capabilities.
9. GetResponse
GetResponse is another reputable email marketing service that was founded in 1998. The tool is an all-in-one email platform that enables audience segmentation, automated marketing, list creation, and more.
GetRepsone includes several excellent features. The workflow builder is the most important of them.
Using a range of criteria, actions, and filters, the tool allows you to build intricate email sequences.
You can utilize many triggers, such as the opening of a message, a special event (such as a birthday or anniversary), a transaction, an abandoned cart, and a URL visit.
An effective approach for designing flowcharts is used by the workflow builder. You can now easily picture the campaign you’re developing thanks to this.
Pros
- Easy to use drag and drop email builder
- In-depth analytics and real-time reporting
- Visual automation campaign builder
Cons
- Marketing automation limited to a higher-tier plan
Pricing
With GetResponse, there are three paid plans and a free version.
With the Free plan, you can send an unlimited number of newsletters to up to 500 contacts. Autoresponders, segmentation, and marketing automation are not included, though.
The cost of paid subscriptions varies depending on how many connections you have, with the Email Marketing plan starting at $19 a month for 1,000 contacts.
Everything in the Free version is included in this package, plus autoresponders, email scheduling, and simple segmentation.
Keep in mind that marketing automation and sophisticated segmentation are not included in the email marketing plan. The Marketing Automation plan, which begins at $59 a month, is what you’ll need for that.
For the Email Marketing Plan, will cost at least $79 per month after your email list reaches 10,000 contacts.
10. Klavyo
For eCommerce businesses, Klaviyo is a tool for email marketing. The platform contains a good number of top-notch email functions and is designed to act as an omnichannel marketing solution.
The built-in email automation flows created especially for eCommerce are Klaviyo’s finest feature. Premade automation programs contain, among other things like:
- Greeting series
- Visitor abandonment
- updated orders
- birthday specials
- Availability updates
- Win-back initiatives
- cross-marketing initiatives
These premade campaigns can all be completely customized to fit your unique requirements.
The platform also includes hundreds of connectors with other products and platforms, including those for eCommerce. These connections enable you to combine your data with the email service to build highly customized messages.
Pros
- Product suggestions that change over time for emails
- A/B testing software
- Strong features for deliverability and data compliance
- Automated workflows for eCommerce marketing have already made
Cons
- Less user-friendly interface
- Expensive when compared to alternative email marketing providers
Pricing
You can create a list of up to 250 contacts using the free edition of Klaviyo, which allows for 500 monthly email sends. All of the essential features included in the pricier plans are available in the free plan.
For up to 500 contacts, a premium Klaviyo subscription begins at $20 a month. You can send 10,000 emails each month with this tier.
Plans cost $150 or more should you need to scale your contact list to 10,000 or more people.
Conclusion:)
We’ve examined the most well-known email marketing platforms from reliable businesses to help you select the finest email marketing service for your company. We did a thorough analysis of the price and features of each platform because we are aware that beginning with email marketing might be confusing for beginners.
Go with the business that has all the capabilities you require and has affordable pricing when choosing a firm to create your email list and send emails. Keep in mind that when your email list expands, email marketing will become one of your greatest monthly expenses; therefore, make informed decisions.
Read also:)
- 10+ Best Email Automation Tools: A-to-Z Guide for Beginners!
- 10+ Best Email Marketing Services & Software: Full Guide!
- What is Shopify Email Marketing: A-to-Z Guide for Beginners!
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